Nearly every app wants your location data. That’s because location is now so valuable to marketers as a targeting, analytics and...

Earlier this year, I wrote an article on Moz that talked about one of the issues big brands run into with SEO. Brands with tons of...

There are a lot of buzzwords that purport to describe the latest digital marketing strategies for brick-and-mortar stores: multi-channel,...

It’s time for my monthly column again, which means it’s time for me to jump back up on my soapbox. If you’ve read any of my past articles...

Pokémon Go, the hit new augmented reality game for mobile, has increased foot traffic to specific businesses substantially. Individuals...

More than a year has gone by since Google introduced the concept of micro-moments, which Google defines as times “when people reflexively...

The ability to measure real-world foot traffic at scale is leading to very interesting competitive and customer insights. For example,...

Google has enhanced its mobile mapping experience in anticipation of the 2016 Olympics in RIO. In April, it launched “real-time transit...

In the past 24 hours, location marketing platforms Gimbal and Swirl have announced new offerings that seek to make in-store data and...

Last month at SMX Advanced, Dan Leibson and I unveiled the results of what we believe to be the largest ever statistical study of...

As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience....

Ffooter / Shutterstock.com When people think of proximity marketing, they tend to think beacons. However, beacons are just one of several...

At BrightLocal, we often focus our research on external SEO factors, exploring the effects of and opinions towards citations, reviews,...

Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his...

This blog post series is not subtle about its advocacy for local sponsorships. But based on current local marketing inventory, it’s clear...

In another move that underscores the growing importance of location analytics, self-service mobile programmatic platform Ubimo has teamed...

This white paper from Moz will show you how to find duplicate pages quickly without resorting to manual processes. Visit Digital...

WiFi-based retail analytics provider Euclid has launched what it’s calling Euclid Connect. Historically, the company provided store...

As summer travel rolls into full swing, I’m reminded that much of local search is performed by non-locals. Depending on vertical, a...

Nuclear meltdowns, an earthbound asteroid, perhaps the rise of Donald Trump or Hillary Clinton as president (depending on your political...