More and more, automation is proving to be the email marketer’s knight in shining armor. It’s an efficient and systematic way of sending...

While going through my Gmail inbox the other day, I spied an email from a brand that I was tired of hearing from. I hadn’t opened emails...

SharpSpring gathered insights from 130 agencies to find out: How agencies evaluate platforms. What an agency’s objectives are when...

announced plans to bring its Accelerated Mobile Pages (AMP) technology to Gmail, giving subscribers the ability to interact with email...

Google announced today it is rolling out new Gmail features first announced earlier this month. In addition to the redesign and app...

A complete overhaul of Gmail is in the works, according to an email sent to users earlier this week. Google says the Gmail redesign,...

We’ve been seeing a lot of discussion in the news about Facebook, data and privacy following the social media company’s disclosure of the...

a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers ranked email as their top...

If you get an email from Amazon, how do you know it’s actually from the ecommerce giant? You could look for the “@amazon.com” domain. And...

While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive...

To my surprise, the choice between using or not using HTML for B2B emails still seems to be a source of serious debate among marketers....

I was at the grocery store getting supplies for my weekly steak night ritual. As I walked to the checkout, the teenager at the cash...

According to Yes Lifecycle Marketing, email volume was up 18 percent year over year in 2017, but the number of people signing up for...

With four multi-million dollar companies under his belt, including KISSmetrics, CrazyEGG and HelloBar, and features in Forbes,...

All too often, though, we focus effort on tests that don’t increase our long-term knowledge, or we hold onto long-held, unchallenged...

The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the year to come. Toward the...

Starting today, developers can sign up for preview access to the AMP for Email spec and begin developing rich, interactive, engaging...

Similar to a New Year’s resolution, often the answers are simple — the challenge is sticking with them. Here is my view on the most...

The new year is here, which means many brands are looking for new ways to spice up their marketing strategy. That means considering...

I always urge marketers to set aside time, while the year is young, to go off-site for a strategy day and develop a plan for your...