
Study: Business Executives Turn To Email Newsletters First For Their News
Social media might be the shiniest tool in your marketing kit, but if you want to reach business leaders don’t neglect old-school...

Message Bus Releases Email Platform Update Featuring Real-Time Analytics
Message Bus, which launched in 2010 to provide cloud-based email infrastructure, today announced the launch an update of its email...

Everything You Need to Know About The Canadian Anti-Spam Legislation
The Canadian Anti-Spam Legislation (CASL) has been long in the works and will finally be enforced starting on July 1st, 2014. But what is...

Mobile Devices Drive 66 Percent Of Email Opens — Report
According to Movable Ink’s Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now...

Study: Many Brands Prematurely Stop Emailing Subscribers Who Are Still Active
Analyzing 300 million email messages sent by well-known brands to over 100 million consumers, the study found the brands leveraging a...

Google Says It Will No Longer Scan & Collect Data From Student Gmail Accounts For Ad Purposes
The decision by Google comes after a recent lawsuit against the company, claiming Google’s practice of scanning student Gmail accounts...

Email Win-Back Programs: Do They Work?
For any marketer, not just email marketers, retaining customers is an important yet challenging task. Inactive subscribers present two...

AOL Changes Email Security Policy To Fight A Wave Of Spoofing
AOL Mail, battling a wave of email spoofing, Tuesday announced a security change to guard against unauthorized use of AOL email accounts....

The Disconnect Between Transactional & Promotional Emails
Many major retailers do not send their transactional emails from the same email service provider (ESP) as their promotional emails. In...

At 20 Years Old, Email Spam Is Alive & Well & Proving Bill Gates Wrong
It’s probably not the kind of anniversary anyone will celebrate. Commercial internet spam turned 20 years old this month. The industry...

4 Tips To Survive Your Email Subscriber’s Digital Spring Cleaning
Spring is here — that time of year when everyone starts cleaning out all the “stuff” they’ve accumulated. But while the spring cleaning...

Google Tells Users It Scans Their Email As Microsoft Puts “Scroogled” To Bed
updated its terms of service (TOS) yesterday to make more explicit the fact that it scans Gmail for the purpose of matching email content...

Updated: Email Senders Stymied By Yahoo’s Adoption Of Anti-Spoofing Measure
Note: since this story was originally published, we received a response from Yahoo regarding this change, and we have incorporated the...

Marketo Announces New Capabilities, Partnership With Acxiom For B2C Real-Time Personalization
capabilities and a big new partnership with third-party data giant Acxiom. The platform updates signal a market repositioning for Marketo...

How To Mark Up Email Messages For Gmail’s New Grid View
Google just transformed the inbox again with Gmail Grid View that turns the Promotions tab into a visual shopping mall of marketing...

The Email That Microsoft’s Cortana Assistant Won’t & Can’t Read: Yahoo Mail
Microsoft’s new cool Cortana personal assistant uses information from within your email to make recommendations and provide predictive...

Email Marketers Aren’t Ready For Gmail’s Grid View, Yet: What You Need To Know To Stand
Google is very good at forcing an issue. The company knows visuals are increasingly important for user engagement, so last week, it began...

VIDEO + SLIDESHOW: Email Marketing & The Audience Imperative
While we were posting, liking, tweeting and Instagramming, something funny happened. Marketers around the world reawakened to the...

Happy Birthday Gmail! The Email Giant Turns 10 Today
Picture this. It’s April 1st, 2004 — April Fool’s day. Google launches a press release announcing their new vertical: Gmail. In the press...