Of the many challenges facing email marketers, one of the first hurdles to overcome is growing your list and maintaining it moving...

Email testing and analytics company Litmus analyzed 400,000 email campaigns that earned, at minimum, 500 opens between January 2013 and...

LiveIntent announced it secured $32.5 million in growth equity investment, led by private equity firm FTV Capital, to expand its platform...

Email is the clear leader of the pack in the online marketing world. With its high engagement rate and ROI, email is an obvious marketing...

Some of the most visited websites in the world are blogs – Mashable, Lifehacker, Huffington Post, and so on. These websites drive...

Beer, of course, gave us civilization, according to historians and anthropologists who have explored the misty originals of communities...

Mobile email revenue is continuing to rise, up 12 percent in Q1 2015 over Q4 2014 according to Yesmail’s latest quarterly email marketing...

Now that you have identified brand influencers and defined rewards packages, how do you maintain engagement beyond the initial...

The star of the 2012 presidential campaign and election wasn’t Barack Obama, but rather his email marketing strategy, which purportedly...

Email marketing engagement rates range from 1.5 percent to 4.79 percent, according to MailChimp. While the Media and Publishing industry...

If you run an online business, odds are you utilize broadcast emails as a marketing tool. And, while just shooting out a...

It came as no surprise that the Canadian Anti-Spam Legislation (CASL) was going into effect. Although rumors were circulating about the...

Even if you were making a strictly intuitive argument about applying the power of Big Data personalization to email marketing, it would...

The customer lifecycle refers to the milestones in a common path that most consumers tend to follow over the course of their relationship...

However, when it comes to implementation, we frequently run into the issue of how to get the required data into their email platform....

Google’s test to bring visual pop to email has come to an end. Launched in March 2014, the Gmail grid view on users’ promotions tab gave...

A picture may be worth a thousand words, but with Gmail’s latest decision to kill Grid View, we’re back to writing subject lines the...

You won’t believe it! (Actually, I think you will.) Clickbait headlines often work on social networks and across the web, but they’re not...

If you have any kind of working customer relationship management (CRM) system, odds are much of your marketing effort is going toward...

With more than 50 percent of email users now opening emails on mobile devices, it’s no wonder major email providers like Gmail and...