mrmohock / Shutterstock.com Any advertiser interested in growing their business needs to think about the top of the funnel, and the...

A/B testing is a familiar tactic to most marketers, and for good reason. Testing every aspect of your email, from the subject line to the...

machine learning and automation. Litmus (my employer) recently asked more than 1,100 marketers: “Will machine learning, AI, and...

The internet has certainly changed our landscape of communication. It has provided ample opportunity for entrepreneurs to pursue a life...

At first glance, Facebook’s new reaction emoji might look just whimsical or downright silly. It seems like a step too far to ask users to...

After we exchanged some jokes about the passage of time, he said, “Can I make a confession? I feel like we’re off to a slow start. I...

For its Q4 2015 Benchmark Report, Yesmail analyzed the impact responsive design had on mobile and desktop email open and click rates. The...

With SendRoll, launched Wednesday, businesses can send personalized emails with product recommendations or other content based on where a...

But if you think the practical applications of immersive VR experiences are limited to movies and video games, you couldn’t be more...

In honor of Leap Day this month, Litmus (my employer) asked 20 email experts about their vision for the channel in the year 2020, which...

Email personalization is common these days, especially where rules are set for which kinds of emails — or even which parts of an email —...

Forget what you knew about emails in 2015. This year is going to be a lot less forgiving. Today, with more and more people aiming to...

Google has launched a product called Gmailify, giving Android Gmail app users the Gmail experience right within the Gmail app. With...

Every company has digital marketing challenges that are unique to their industry, their selling model (direct to...

Movable Ink released a full-year version of its US Consumer Device Preference Report. The findings are based on analysis of more than six...

A third of email marketers don’t actively optimize their email marketing, and only about half test subject lines. So says a new report...

We know from experience that working with a small marketing team is great for communication, but the workload can be a bit overwhelming...

Brand is one of the most important things for a marketer to consider, and as engagement strategies continue to evolve, it’s very...

Email has long had a reputation as a highly trackable channel. Marketers love it because you can see a subscriber open an email, click on...

When you get an email that you don’t want, you can usually click an unsubscribe link. But many brands would prefer you “opted down” to...