Let’s say you open an email on your phone about a new travel package to Italy. You click on a link in the email, and it takes you right...

@SmugJourno on Twitter to see that). A positive relationship between your outreach team and key influencers is essential in getting your...

For Adobe, email is still a king. The marketing tech giant is out this week with a new survey showing email’s enduring appeal across...

Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands of people simultaneously,...

This guide from Bridgeline looks beyond the selection process and examines a vendor’s total ability to deliver on the promise of the...

The digital disruption that has revolutionized the way people communicate and do business has changed its course in recent years. Where...

hyper-personalization.” Yes, the sought-after email “segment of one,” the email marketer’s Holy Grail — the perfect email campaign. Call...

Learn about 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra...

Since 2013, PowerInbox has provided an ad network for media publisher emails called RevenueStripe. Now, the New York City-based company...

Still, study after study shows marketers are still stuck on the ground floor of the data building. Maybe we’re too focused on...

Working in and around email can get chaotic and stressful. Some people thrive on the excitement of the pace, while others find it...

It may seem like more email addresses will result in more leads, but purchasing lists has the opposite effect. Purchasing an email list...

about eight years, email marketing has been around for nearly 40 years. So, how has email marketing beaten the odds, even when critics...

One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure...

Point is, we rely heavily on emails to try to convince others to do something for us. Unfortunately, someone’s inbox isn’t always the...

Marketing automation technology is no different. Read this white paper to see five common marketing automation myths busted and learn...

significant opportunities for sellers. When implemented with skill, email marketing has the power to create a highly targeted tribe of...

I was reminded of this on a recent trip to Las Vegas, when I stayed at the Venetian. The morning I left, I received an email saying that...

Email marketing service MailChimp is now putting a very low price tag on its triggered email features. Really low, as in zero. The email...

decline in retail storefront occupancy rates. The consumer shift to online shopping is prompting retail marketers to start providing...