The tide is turning: traditional TV advertising is slowing down, programmatic TV is rapidly expanding, and tech platforms and...

As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise?...

Microsoft has joined the ranks of the Coalition for Better Ads, the group of media companies, industry groups and brands that formed last...

In a fiery response, the major digital marketing trade organizations are speaking out against Apple’s plan to update the way it plans to...

But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation. But...

I recently finished a campaign audit for a client who spent tens of thousands of dollars advertising on the Google Display Network (GDN)....

So concluded marketing professors Keith Quesenberry and Michael Coolsen, based on their two-year study published in the “Journal of...

Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are...

fraud. A recent study commissioned by two WPP media buying agencies estimated that fraudulent traffic could cost digital advertisers...

Roughly two years ago, Yelp phased out its display ad unit for national advertisers. Earlier this week, the company introduced a new...

A small number of AdSense and AdMob publishers started receiving invitations to Google Adsense’s User First beta program this week. The...

WPP’s GroupM, the world’s biggest media buyer, announced new, heightened standards for ad viewability last week and is now sharing more...

Google doesn’t like overly intrusive ads like pop-ups on websites. This sounds counterintuitive, doesn’t it? After all, Google makes its...

According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager...

$140 million of digital spend in a single quarter. P&G Chief Financial Officer Jon Moeller noted that the reduction had two causes: [We...

Quora’s newly launched ads platform now supports retargeting ads on the question-and-answer network. It was announced Thursday that Quora...

A major plus for this kind of advertising is that it’s been largely immune from many major issues affecting other forms of digital...

Ads ambush you from all sides. The sidebar spins out in front of you. A banner flashes in excitement. You scroll halfway to a video and...

The industry group formed to secure and weed out fraud in the digital advertising supply chain says it has seen a jump in companies...

A brand-new media agency, Omnicom’s Hearts and Sciences, shocked the industry by winning P&G and AT&T accounts based on a promise of...