Display Campaign Efficiency Using Code Names And Filtering
I have a passion for filters, especially in partnership with Excel, the AdWords User Interface (UI) and AdWords Editor. Regardless of...
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Display Ads: How Direct Buys & RTB Interact
One of the most common questions that marketers face in buying display advertising is whether to contact a publisher or ad network...
Federated Media Publishing’s Founder Returns To Helm, As CEO Deanna Brown Moves On
stepping down to be replaced by the person she replaced herself — chairman, founder and former CEO John Battelle. Brown joined FMP in...
AdSense Turns 10: Reflections On Google’s Great Leap Beyond Search Ads
Google AdSense turns 10 today. For Google, AdSense was its first big push into advertising beyond search ads. It led directly to Google’s...
Time Means Everything In Programmatic Display
Data is so often discussed and so very misunderstood! Data is nothing more than values of qualitative or quantitative variables. It turns...
The Road To Understanding Viewable Ad Impressions
Image via iStockphoto used under license According to a recent comScore study of a dozen major brands, including Allstate, Ford and...
Is It Time For A Remarketing Review?
Many of you have taken the first steps toward setting up Google Display Network (GDN) remarketing campaigns. It may be time to review and...
New Animated AdSense Format Showcases Ad Headlines
A new AdSense ad format started popping up on websites at the end of last month that puts the emphasis on ad headlines. In the new...
The Mechanics Of Real-Time Bidding
Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does...
64 Percent Of Digital Marketers Plan To Spend More On Social Ads In 2013 [Report]
Many online marketers love social media marketing because it’s traditionally been a free channel for customer outreach and/or customer...
AdBrite Ad Exchange Will Close Its Doors By End Of Month
The once popular advertising exchange adBrite is closing its doors on February 1st. AdBrite claimed to be the largest independent ad...
Size Matters In Real-Time Bidding — But How You Use it Matters Most
There are literally thousands of online publishers seeking to monetize the “unique” traffic visiting their websites. Concurrently, there...
The Truth About Big Data
In today’s increasingly data-driven world, it’s interesting that there remain a number of misconceptions and hesitations surrounding big...
Federated Media Now Claims Greater Ad Reach Than Yahoo, Microsoft, AOL
claims to be the third largest US ad network according yet-to-be released December data from comScore. November ad network rankings show...
Local Marketing Meets Display Advertising
As a local business, you may recognize some of the most common recommendations for a local marketing strategy: 1. Website (for marketing...
Triggit: Facebook Exchange 36% Better Than Google At Converting Retargeted Users
The company’s in-house analyst, Hyunyoung Choi, who has previously worked at Facebook, Google and Hyundai, found that users were 240%...
UPDATED: Study: Google, Yahoo & Quantcast Ad Networks Supporting Pirate Movie, Music Sites
Which ad networks are — deliberately or inadvertently — contributing to piracy of movies, TV shows and music by running ads on the sites...
Accomplishments, Complaints & Predictions: The Ultimate 2012 Year-End List
I never thought I would write a “Things We Learned” type article because of a dreadful fear that I only recently learned something the...
Element-Level Display Advertising — Evolution In Progress
I believe display advertising is actually in its infancy. There are powerful dynamic variables at work that are creating major challenges...
Advertising Industry Forecast For 2013
It’s been an explosive year for the ad industry, particularly in the online sector. From ad targeting’s important role in the...
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