I have a passion for filters, especially in partnership with Excel, the AdWords User Interface (UI) and AdWords Editor. Regardless of...

One of the most common questions that marketers face in buying display advertising is whether to contact a publisher or ad network...

stepping down to be replaced by the person she replaced herself — chairman, founder and former CEO John Battelle. Brown joined FMP in...

Google AdSense turns 10 today. For Google, AdSense was its first big push into advertising beyond search ads. It led directly to Google’s...

Data is so often discussed and so very misunderstood! Data is nothing more than values of qualitative or quantitative variables. It turns...

Image via iStockphoto used under license According to a recent comScore study of a dozen major brands, including Allstate, Ford and...

Many of you have taken the first steps toward setting up Google Display Network (GDN) remarketing campaigns. It may be time to review and...

A new AdSense ad format started popping up on websites at the end of last month that puts the emphasis on ad headlines. In the new...

Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does...

Many online marketers love social media marketing because it’s traditionally been a free channel for customer outreach and/or customer...

The once popular advertising exchange adBrite is closing its doors on February 1st. AdBrite claimed to be the largest independent ad...

There are literally thousands of online publishers seeking to monetize the “unique” traffic visiting their websites. Concurrently, there...

In today’s increasingly data-driven world, it’s interesting that there remain a number of misconceptions and hesitations surrounding big...

claims to be the third largest US ad network according yet-to-be released December data from comScore. November ad network rankings show...

As a local business, you may recognize some of the most common recommendations for a local marketing strategy: 1. Website (for marketing...

The company’s in-house analyst, Hyunyoung Choi, who has previously worked at Facebook, Google and Hyundai, found that users were 240%...

Which ad networks are — deliberately or inadvertently — contributing to piracy of movies, TV shows and music by running ads on the sites...

I never thought I would write a “Things We Learned” type article because of a dreadful fear that I only recently learned something the...

I believe display advertising is actually in its infancy. There are powerful dynamic variables at work that are creating major challenges...

It’s been an explosive year for the ad industry, particularly in the online sector. From ad targeting’s important role in the...