Maybe there will never be an end to the talk about brand safety in the media industry – and that’s a good thing. I have spent the past...

If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought. This is also true for...

Most often when we think of stories we imagine singular self-contained narratives. The latest John Grisham novel or the romantic comedy...

Lately, I’ve seen more and more claims that the marketing funnel is dead — including from Google itself. Of course, the consumer journey...

Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several...

What’s new? If you want to monetize a site with AdSense advertising, it will need to be added to your AdSense account for review. Before...

What happened. Buzzfeed’s report says that a company called We Purchase Apps scooped up apps and companies from developers and connected...

Google on Wednesday announced the launch of three new measurement features for Google’s enterprise-level ad buying platform Display &...

If you’ve not seen it, here’s a quick recap: In a not-too-distant future, advertisers charge people credits or “merits” to skip ads. They...

Amazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That only...

So how will marketers develop their approach? To understand how and when they plan to reach holiday shoppers, we surveyed over 260 owners...

This will come as no surprise to anyone watching or involved in the space.  Increasingly, consumers have been opting for digital...

Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a...

While Google was conspicuously absent from a Select Intelligence Committee hearing on Wednesday, a research group announced it had once...

The company said the Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on...

It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content...

Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its...

scooped up Rocket Fuel’s demand-side programmatic ad platform (DSP) last summer, Executive Chairman Mark Grether said the merger would...

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down...

Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory...