The Criteo Engine has been retooled to automate impression bidding based on the likelihood that a user will both click on an ad and make...

Google has overhauled the ad creation process and interface in AdSense to make it easier to set up and deploy new ads across your site....

Out-of-view ads are the black sheep of the ad-tech industry. But does that have to be an accepted “meme”? Maybe not. Every toddler learns...

introduced today, are meant to showcase rich ad creatives.  The ad units are 970 x 250 Billboard and 300 x 1050 Portrait. Due to their...

We have all seen it: marketers deeply loyal to “last click attribution” and the comfort zone it brings along with it. With a last-click...

Another week, another loony story involving Google AdSense. This time, publisher Techdirt has been told to remove ads from a page with...

Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP —...

lawsuit filed against Google this week claims the company has bilked publishers out of millions owed to them through its AdSense program....

The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the...

ad-level settings in beta. As of today, A/B testing in AdSense is now available for account-level settings. Publishers can launch A/B...

Examples of Google AdSense Magazine Ads: Text Ads Rendered In Display Formats Google has launched a new AdSense ad format in which text...

A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner. Smart publishers,...

What if you could “retarget” the audiences of specific websites that likely have similar visitor profiles as yours? The self-serve...

wrote in a post that Firefox was not going to turn into “a mess of logos sold to the highest bidder; without user control, without user...

the company launched in February. With nearly half of Yahoo’s traffic now coming from mobile devices, the company says the ads were...

In last month’s column, “Real Time” In Display Advertising Doesn’t Really Mean Real Time, we discussed how despite the industry talking...

Solve Media, the company that enables simple, branded CAPTCHAs on digital display and video advertising to engage users and verify that...

Viewability. It almost sounds like a new, trendy term used by models on the catwalk in LA, New York or Paris. After all, it’s important...

Google has rolled out a fairly stark new look for AdSense text ads that is designed to be easier to read across devices. The ads have a...

What does the future of online display advertising look like? A landscape very different from today’s, and one that disrupts current...