Perhaps it was inevitable that programmatic buying would begin to take off on mobile. After all, mobile advertising is growing faster by...

In Februrary, 2014, Google acquired the small but potent anti-fraud firm spider.io. In 2013, London-based outfit, headed by Douglas de...

Everyone loves a great story — a story that quickly captures your attention, keeps you engaged and speaks directly to you. Today, there...

As the digital advertising industry takes a measured approach to adopting viewability as the standard metric for buying and selling...

Example of a browser infected with ad injectors. More than 3,000 advertisers, including major brands such as Sears, Walmart, Target and...

The number of jokes I can make about trying to fit something large into a small space … When it comes to advertising in mobile...

Our sister site Digital Marketing Depot has published a new Market Intelligence Report, “Enterprise Paid Media Campaign Management...

Afterwards, a digital advertising friend commented on how sad it was that our colleague “wished it was still the good ol’ days.” I...

Creative people in advertising are in the middle of an identity crisis of sorts as programmatic media technology sweeps the industry....

In this Digital Marketing Depot webcast, Ginny Marvin from Third Door Media and Frank Palmieri, Yahoo’s lead copywriter, will give you...

Few people admit to loving online ads, but one thing is clear: Some ads are much more well-liked than others. Consumers prefer ads that...

The “HTTPS Everywhere” movement aims to encrypt the web and has been something that both Google and Yahoo have publicly supported. Google...

Over the past couple of years, audience marketing, particularly across social and display, has been revolutionized by the real-time...

Denys Prykhodov / Shutterstock.com As the TV heavyweights get ready to debut their fall lineup at the annual upfront presentations, much...

After much planning, AOL has launched ONE, an advertising platform that rolls up all of AOL’s ad tech brands into one access point for...

If data are collected and never acted upon, what is the lost value to your business? Consider this: If the mass of available data were...

Microsoft announced Friday that it is changing the default setting for Do Not Track in future versions the company’s browsers. Do Not...

A new report backs up the IAB’s December recommendation of a 70 percent viewability threshold for campaigns through 2015 as the industry...

In the latest outlook on the display advertising market in the US, Twitter and Facebook are poised for growth while the former...

Considering how quickly programmatic ad buying has changed online advertising, it’s perhaps not surprising that some are already...