The future of digital advertising: Ads that look back
We’re all familiar with traditional billboards and Digital Out Of Home (DOOH) screens in locations ranging from New York’s Times Square...
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Test & validate your HTML5 display ads with new IAB tool
With HTML5 finally supplanting Flash as the creative format of choice for online display ads, the Interactive Advertising Bureau (IAB)...
Newspapers try to block Brave browser’s ad-substitution business model
As ad blocking continues to gain traction among users, it’s a growing concern for publishers — though not yet an existential threat. The...
Marketers mustn’t be afraid to click on ads
There is a lot of chatter in our industry about the negative effects of ad blocking. And while ad blockers present a serious concern for...
Three ways to foster brand devotion in the Age of the Customer
Brands have long relied on loyalty programs to build customer devotion. Rewards programs designed to motivate shoppers to purchase more...
Does Google stand a chance against Facebook in mobile display?
It’s no secret that Facebook has been steadily building up its ad technology — directly challenging Google. These moves, coupled with the...
Why you should be using out-stream video ads
Digital video ad spend in the US is on the rise, with eMarketer expecting it to reach $9.84 billion and represent 19.6 percent of total...
Facebook Audience Network partners with third-party mediation platforms, including Twitter’s M
Rokas Tenys / Shutterstock.com Facebook Audience Network (FAN) has launched a partner program for mobile mediation platforms to integrate...
IAB releases a calculator to show how much ad spend goes to programmatic ad tech fees
How much of that ad buy went to ad tech vendors, and how much ended up funneling to the publisher? That’s long been a thorny question in...
IAB offers tactical advice for publishers tackling viewability
To help publishers address the nitty-gritty activities involved in implementing ad viewability, the IAB published a primer with tactical...
Sensing vulnerability, Out-of-Home goes on the attack against digital display
In what appears to be a first, traditional media has gone on the offensive against digital advertising. In a report called This is What...
Google starts testing ads in Matched Content recommendation units
Last April, Google launched a content recommendation tool — in the vein of Taboola and Outbrain — for publishers using AdSense to add to...
The new performance creative: Where emotion, data and technology converge
Creative over the years has ranged from being driven by pure emotion to being driven by pure data. Both are equally important, and the...
A day of reckoning for digital display advertising?
Facebook recently announced that its efforts to build a demand-side platform (DSP) leveraging its Atlas and LiveRail technologies had not...
Fight ad fraud through innovation… just like the ancient Greeks
Most people have heard of the Trojan War. But if you haven’t, the famous story surrounding the war goes something like this… The Greeks...
How live audiences in real-time marketing are key to programmatic success
In essence, just like many of the middle class in this country are shouting their frustration with the government through the vessel of...
Alliance for Audited Media launches its ad blocker detection service
On the heels of the Internet Advertising Bureau’s (IAB) recently released primer on ad blocking, the Alliance for Audited Media (AAM) has...
Opera Launches Browser-Based Ad Blocking Feature
A day after the IAB released a primer on ad blocking for publishers, Opera has launched “native ad blocking technology” in the developer...
IAB primer outlines anti-ad blocking choices for publishers — and their risks
The IAB Tech Lab has published a primer for publishers about how to confront the growing challenge of mobile ad blocking. The report...
Up close at SMX West 2016: Advanced audience targeting
With precise audience targeting, you can have better control over who sees your ads and improve your overall performance by developing...
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