Fahad HApr 13, 20163 min readThe future of digital advertising: Ads that look backWe’re all familiar with traditional billboards and Digital Out Of Home (DOOH) screens in locations ranging from New York’s Times Square...
Fahad HApr 11, 20162 min readTest & validate your HTML5 display ads with new IAB toolWith HTML5 finally supplanting Flash as the creative format of choice for online display ads, the Interactive Advertising Bureau (IAB)...
Fahad HApr 8, 20163 min readNewspapers try to block Brave browser’s ad-substitution business modelAs ad blocking continues to gain traction among users, it’s a growing concern for publishers — though not yet an existential threat. The...
Fahad HApr 7, 20164 min readMarketers mustn’t be afraid to click on adsThere is a lot of chatter in our industry about the negative effects of ad blocking. And while ad blockers present a serious concern for...
Fahad HApr 5, 20164 min readThree ways to foster brand devotion in the Age of the CustomerBrands have long relied on loyalty programs to build customer devotion. Rewards programs designed to motivate shoppers to purchase more...
Fahad HApr 4, 20165 min readDoes Google stand a chance against Facebook in mobile display?It’s no secret that Facebook has been steadily building up its ad technology — directly challenging Google. These moves, coupled with the...
Fahad HApr 4, 20163 min readWhy you should be using out-stream video adsDigital video ad spend in the US is on the rise, with eMarketer expecting it to reach $9.84 billion and represent 19.6 percent of total...
Fahad HMar 24, 20161 min readFacebook Audience Network partners with third-party mediation platforms, including Twitter’s MRokas Tenys / Shutterstock.com Facebook Audience Network (FAN) has launched a partner program for mobile mediation platforms to integrate...
Fahad HMar 24, 20162 min readIAB releases a calculator to show how much ad spend goes to programmatic ad tech feesHow much of that ad buy went to ad tech vendors, and how much ended up funneling to the publisher? That’s long been a thorny question in...
Fahad HMar 22, 20161 min readIAB offers tactical advice for publishers tackling viewabilityTo help publishers address the nitty-gritty activities involved in implementing ad viewability, the IAB published a primer with tactical...
Fahad HMar 22, 20162 min readSensing vulnerability, Out-of-Home goes on the attack against digital displayIn what appears to be a first, traditional media has gone on the offensive against digital advertising. In a report called This is What...
Fahad HMar 18, 20161 min readGoogle starts testing ads in Matched Content recommendation unitsLast April, Google launched a content recommendation tool — in the vein of Taboola and Outbrain — for publishers using AdSense to add to...
Fahad HMar 17, 20163 min readThe new performance creative: Where emotion, data and technology convergeCreative over the years has ranged from being driven by pure emotion to being driven by pure data. Both are equally important, and the...
Fahad HMar 16, 20164 min readA day of reckoning for digital display advertising?Facebook recently announced that its efforts to build a demand-side platform (DSP) leveraging its Atlas and LiveRail technologies had not...
Fahad HMar 15, 20164 min readFight ad fraud through innovation… just like the ancient GreeksMost people have heard of the Trojan War. But if you haven’t, the famous story surrounding the war goes something like this… The Greeks...
Fahad HMar 15, 20163 min readHow live audiences in real-time marketing are key to programmatic successIn essence, just like many of the middle class in this country are shouting their frustration with the government through the vessel of...
Fahad HMar 11, 20162 min readAlliance for Audited Media launches its ad blocker detection serviceOn the heels of the Internet Advertising Bureau’s (IAB) recently released primer on ad blocking, the Alliance for Audited Media (AAM) has...
Fahad HMar 10, 20161 min readOpera Launches Browser-Based Ad Blocking FeatureA day after the IAB released a primer on ad blocking for publishers, Opera has launched “native ad blocking technology” in the developer...
Fahad HMar 7, 20162 min readIAB primer outlines anti-ad blocking choices for publishers — and their risksThe IAB Tech Lab has published a primer for publishers about how to confront the growing challenge of mobile ad blocking. The report...
Fahad HMar 7, 20165 min readUp close at SMX West 2016: Advanced audience targetingWith precise audience targeting, you can have better control over who sees your ads and improve your overall performance by developing...
