According to the announcement, users will now have more options for reviewing ads, including a “Show reviewed ads” checkbox, located at...

Advertisers can set up and manage Facebook dynamic ad retargeting campaigns through the Perfect Audience platform by connecting their...

To help simplify the decision making process of creating remarketing lists, Google has introduced “Smart Lists with Google Analytics”...

The Sponsored Comments appear at the top of discussion threads for publishers that opt-in to advertising on Disqus.”A Sponsored Comment...

Times are tough for affiliates. The above figures come from The Custora Pulse, a free US e-commerce industry benchmark, aggregating...

Marketing automation continues to move beyond email drip campaigns. Today, B2B audience targeting firm Bizo launched a new version of its...

Spending on display advertising will soon overtake paid search. That’s according to ZenithOptimedia’s latest global advertising forecast....

I start this article with three controversial statements: Native advertising likely violates Federal Trade Commission (FTC) rules on...

In a major milestone, after a year-and-a-half-long review process, the Media Ratings Council has lifted its November 2012 Viewable...

A lot of nonsense is spoken today regarding “real-time marketing” and “real-time bidding,” yet most of what is actually being bought...

Digital media, and specifically display advertising, is facing a “crisis” even as brand marketers are increasingly serious about shifting...

The book is dedicated to “marketers whose ideas are bigger than their budgets”. Marketing Land reached Greg Fulton, AdRoll’s head of...

Source: IAB As the web moves to a more visual landscape, it’s not surprising that advertisers are becoming more attracted to in-image...

We recently surveyed comScore’s top 250 publishers to get a sense of their attitudes and readiness regarding viewability. The survey,...

This morning, Yahoo debuted a new ad format that introduces “subtle animation for brand story telling.” Called “Motion Ads,” they’ll...

In my current role leading the sales organization at Simpli.fi, I have the pleasure of interacting with all levels of media buyers...

launched a private real-time bidding exchange that caters specifically to native ad inventory on mobile devices. The exchange, called...

As first reported and confirmed today in AdAge, the company’s CRO Steven Rosenblatt says it has been working with DSP Turn for the better...

In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched...

The companies say the inventory overlap is minimal. “Google and Yandex complement each other in terms of user data, audience-targeting...