Fahad HJun 21, 20174 min readD’oh! Three common content promotion mistakesGreat content doesn’t get in front of the right audience by chance; it’s the direct result of a well-planned promotions cycle. And...
Fahad HJun 14, 20173 min readWhy content matters (no matter what type of marketer you are)The reasons for this are manifold. Yes, there’s content marketing, which has long been called the “new black” in the marketing arsenal....
Fahad HJun 13, 20171 min readNetLine brings company-targeting to its self-service content marketing portalIn the mid-90s, Los Gatos, California-based NetLine began offering a managed services distribution of B2B content like white papers to...
Fahad HJun 9, 20171 min read9 pitfalls to scaling content and how to avoid themcompanies lack the internal resources to produce large-scale quality content. departments are expected to maintain the same KPIs despite...
Fahad HJun 6, 20171 min readRevcontent takes first step in its new ‘Truth Initiative’Content recommendation service Revcontent has taken what it says is the first step in a new “Truth in Content Initiative.” It’s a modest...
Fahad HJun 1, 20171 min readTurnTo Networks enters review syndication with ‘first open network’TurnTo Networks, which provides customer content solutions, is announcing this week what it says is the “first truly open network for...
Fahad HMay 31, 20173 min readWhere is the best place to post your content?Have you ever written a great piece of content and wondered where the best place to share it was? You’re probably not alone. I think a...
Fahad HMay 31, 20171 min readYandex opens its content recommendations platform to all publishersRussian search giant Yandex is creating a new publishing platform that lets content creators of all sizes — from media companies to...
Fahad HMay 25, 20171 min readTaboola’s grid of recommended stories is now an infinite, scrolling feedTaboola, the grid of content discovery that appears at the end of many online stories, is now giving publishers the option of using a...
Fahad HMay 24, 20171 min readCompare 6 top content management systemsThis white paper from Bayshore Solutions outlines 4 steps to organize and approach the key business decision of selecting the right...
Fahad HMay 17, 20175 min readThe podcast option: How audio content can help build a B2B businessThis doesn’t mean putting all of your eggs in one basket. A newsletter can be used to push out great content. Podcasts and webinars can...
Fahad HMay 4, 20175 min readThe keys to activating content across multiple channelscontent marketing, we fall into the trap of understanding it solely as a limited set of strategies to create engagement and improve our...
Fahad HMay 2, 20173 min readUser-generated content: What your brand can learn from SpotifyA. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re...
Fahad HMay 2, 20173 min readAbout.com changes name to Dotdash to complete year-long rebrandIn Morse code, About.com’s new name, Dotdash, translates to the letter “A.” A year after About.com started spinning off topic-specific...
Fahad HMay 1, 20171 min readBuyer’s Guide: Content marketing toolsThis buyer’s guide analyzes the current market for content marketing tools, including the types of vendors serving the market and the...
Fahad HMay 1, 20175 min readWhy your explainer video matters to your B2B customersIn 2016, the B2B industry saw video marketing become a serious game-changer. Video’s power lies in the fact that it can attract and...
Fahad HApr 28, 20174 min readHow to secure buy-in for your content marketing program expansioncontent marketing and the potential it has to drive business, do those above you? If you’re struggling to secure buy-in from your...
Fahad HApr 26, 20171 min readGet started with lead nurturingAccording to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and...
