new survey from content marketing provider Skyword found that nearly half of the respondents polled have a formal content marketing...

While guest posting may seem like a simple concept in theory (All I have to do is write a little something and get someone to post it —...

With 27,000 pieces of content being shared each day, it’s obvious that content marketing has become a mainstream strategy for both B2B...

The company shared these stats and more today on Bloomberg, revealing efforts to crack the mobile nut are paying off. StumbleUpon CEO,...

Audience Optimization There is your audience. There is the language. There are the words that they use. ~ Eugene Schwartz Imagine that...

Bing News has gotten a makeover, including the introduction of various trending topics boxes drawn from buzz detected on Facebook and...

Subject Participation Not Welcomed This has been on my mind for some time, but I’m doing a post now because of a recent Twitter...

new Business.com report published this week. Business.com surveyed more than 500 of its active pay-per-lead advertisers in May, asking a...

This morning, Yahoo announced that it had updated seven properties, making them more personalized and adding “stream ads” into the...

Marketers are now in the business of making media. By definition, they create a media product and publish or broadcast it out to attract...

Testimonials on your website and other Web venues can help improve conversions. Good reviews on review sites like Google Maps and Yelp...

Digital content doesn’t just happen. Marketers require tools to get it done. looking at the space informally back in April, building a...

When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content...

LinkedIn announced today that Sponsored Updates are rolling out to companies with a LinkedIn account representative. By the end of the...

I don’t have anything against camels, of course, but I do agree with the underlying sentiment: well-intentioned content and advertising...

Nearly three quarters of U.S. publishers offer online native advertising opportunities on their sites, according to new research released...

The concept of “Native Advertising” is getting a lot of attention these days. In some circles, it’s been suggested that it may even “save...

Not so long ago in 2005, less than 50% of online users were located in developing markets. Fast-forward to today, and you’ll find that...

Is your content going rogue? Image via Shutterstock Do you know all the sites and social media accounts controlled by your brand or...