Fahad HSep 30, 20142 min readOrchestrating Content Marketing On A Global ScaleContent Marketing: How do we do it globally? Enterprises are only just beginning to integrate content marketing into their mix — and they...
Fahad HSep 30, 20142 min readIn Native Advertising, Brands Win When They Know The Audience [#awxi]If there’s one key to success in native advertising, it’s knowing your audience. That was one of the themes that came up repeatedly...
Fahad HSep 18, 20143 min readTop 10 Takeaways From Content Marketing World 2014Image provided by Vertical Measures This week, I had the pleasure of attending “the largest content marketing event on the planet,”...
Fahad HSep 16, 20146 min readHere’s What 2.7 Billion Social Shares Say About Content MarketingCampaign reach is one of the linchpins of successful content marketing. With the right media relations approach, your content marketing...
Fahad HSep 2, 20143 min readContent Marketing: What To Measure Beyond Sales & LeadsHow should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an informal...
Fahad HSep 2, 20143 min readWhy Perfectionists Make Great Content MarketersA colleague I respect — ever the pragmatic, realist type — occasionally reminds me: “Perfect gets in the way of good.” OK, OK. I get it....
Fahad HAug 26, 20143 min readB2B Marketers: Why Organic Content Is Your Weapon Of ChoiceBack in 2013, Google informed us that B2B buyers don’t contact suppliers directly until 57 percent of the purchase process was complete....
Fahad HAug 25, 20144 min read4 Steps To Successful Content PersonalizationContent personalization is a hot topic for digital marketers these days, but many are just beginning to understand how they can actually...
Fahad HAug 25, 20144 min readNot The New York Yankees? Play Content Marketing MoneyballPicture this: you’re at a baseball stadium watching your favorite team on a nice, summer night. The game is tied, and it’s the bottom of...
Fahad HAug 22, 20145 min readContent Marketing: What Separates Success From Failure? [Rand Fishkin Interview]Content marketing strategies often fail and for many different reasons. My colleague Mark Traphagen and I recently invited well-respected...
Fahad HAug 22, 20143 min readFortune 500 Blogging Down 3% This Year, First Drop In 7 Years [Survey]For the first time in seven years, the use of a corporate blog among the Fortune 500 has dropped. According to the University of...
Fahad HAug 20, 20146 min readSurvey Of 500+ Publishers Reveals How They Want To Be PitchedSeveral months ago, I read an interesting study on publisher outreach. The writer had surveyed 100 bloggers in the food/parenting niche...
Fahad HAug 19, 20143 min readHow Content Is Changing And What Marketers Need To Know [Survey Data]Most brands got on board with content marketing by creating general, untargeted content. Now, those brands are evolving past that;...
Fahad HAug 15, 20143 min readPromote, Partner Or Pay: Maximizing Your Content DistributionIf a tree falls in the forest… For decades, marketers have relied on their ability to tell a good story — and relied on mass media to do...
Fahad HAug 8, 20144 min read4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing InitiativeMany businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most...
Fahad HAug 6, 20141 min readWikimedia Foundation Granted Zero Of 304 Content Removal Requests Since 2012The Wikimedia Foundation, the nonprofit organization behind Wikipedia, released its first ever transparency report today, claiming it...
Fahad HAug 5, 20143 min readHow Much Does Content Cost? It’s Not An Easy Question, And Here’s WhyHow much does content marketing cost? Tough question, right? So let’s break the question down a bit to try to simplify it. How much does...
Fahad HAug 4, 20141 min readNew ‘Publisher Center’ Released To Take The Headache Out Of Google NewsThe process for getting your site listed in Google News has been nothing short of a catastrophe over the past few years. Google News has...
Fahad HAug 4, 20144 min readWhy This Engineer Writes Better Copy Than YouBrady Archambo, lead iOS and OSX engineer at Slack. Photo credit: Abi Quisenberry Programmers are among the smartest people I know. They...
Fahad HJul 28, 20144 min readTurn Your Blog Into A Learning Center To Win At Content MarketingWith the rise of business-blogging success in content marketing, it seems like every company has hopped on the bandwagon, which could be...
