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Program Growth Through Publisher Knowledge

But do you truly know who your Publishers are? Two questions I think are important to analyze are: “Which Publishers are driving your...

Differentiating Your Affiliate Program

a great column in Marketing Land that talked about how to size up your affiliate program against the competition using nine key...

Size Up The Competition With A Matrix

One important piece of your research puzzle is to get a feel for the competitive landscape. Without knowing what the base line should be,...

Google Launches Consumer Surveys

Google has announced a new product named Google Consumer Surveys. It is Google’s version of offering market research in a “fast,...

Why We Are On Tumblr

Marketing Land and Search Engine Land accounts on Tumblr. We’ve been quietly developing them this month, familiarizing ourselves with the...

Great Expectations

One of the biggest benefits of the affiliate marketing channel is that it is all performance-based. This is very attractive because there...

Nielsen: One-Third Of Bloggers Are Moms

new research from Nielsen/McKinsey says that more than two million of them are moms. In a blog post yesterday, Nielsen says that about...

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