Marketing Day: More Buyable Pins From Pinterest, YouTube Updates Ad Viewability & Twitter Heart
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
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It’s Not B2B Or B2C, It’s B2 Human: Insights From GE Healthcare
Stephanie Meyer is the global head of Marketing Operations at GE Healthcare, a Marketo (my employer) client and an $18.3-billion global...
Marketing Day: Instagram’s New Video Streams, A Social Login Report & A Snapchat Lens
From Marketing Land: Instagram Has No Plans To Monetize New Video Streams For Major Events Nov 2, 2015 by Martin Beck The social network...
IAB Certification Programs Gain Internationally Recognized Accreditation
The Interactive Advertising Bureau (IAB) certification programs for Digital Media Sales and Digital Ad Ops have received accreditation by...
Constant Contact To Be Acquired For $1.1 Billion By Endurance International Group
According to a news release posted by email marketing provider Constant Contact, the email marketing platform will be acquired by...
Marketing Day: Instagram Ad Updates, A Digital Marketing Quiz & LinkedIn Earnings Report
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
What CMOs Need To Know About Demand Side Platforms (DSPs)
The programmatic display space is full of technological acronyms these days. In this column, I’ll explain the role of one of them — the...
LinkedIn Beats Q3 Estimates With 78 Cents Per Share Earnings, $780M Revenue
George Dolgikh / Shutterstock.com LinkedIn reported a very strong third quarter in its latest earnings announcement on Thursday. The...
Marketing Day: Facebook’s Slideshow Ads, REI’s #OptOutside Campaign & Mobile Holid
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
SEMPO Releases State Of The Industry Report 2015
SEMPO, the Search Engine Marketing Professional Organization, has released the 10th state of the industry report, a survey of more than...
REI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black Friday
In an environment in which Christmas advertising starts appearing in October and Black Friday at some retail stores is marked by...
The Power Of Customer Trust In Brand Marketing
Never before in history has the average consumer held so much power. With social and mobile technology at our fingertips, everyday people...
Tips for Building A Priority Account List For B2B Account-Based Marketing
Account-Based Marketing (ABM). Various research studies show that ABM is on fire. More B2B marketers are aware of ABM; more B2B marketers...
How Scarcity Changes Our Brains And Boosts Your Conversion Rates
The human brain is a marvelous thing. It’s astounding in its power and baffling in its limitations. I’ve long believed that the power of...
Marketing Day: An IAB Report On Big Data, Twitter Revenue Up & Apple Beats Expectations
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Report: The Promise Of Big Data Is Recognized But Rarely Realized
A new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations....
Yandex 3Q 2015 Earnings Report: Revenue Up 18% YoY For The Quarter At $233.1 Million
Yandex said its share of the Russian search market averaged 57.1 percent for the quarter ending September 30, 2015, with search queries...
Revenue Is Up, But Twitter Is Still Struggling In Slow Growth Mode
Twitter’s slow growth woes continue. The social media network reported an anemic increase in monthly users in its third quarter earnings...
Apple Beats Expectations With $51.5 billion Quarter, 48 Million iPhones Sold
Apple has announced its fiscal Q4 earnings. Financial analysts had been expecting $51.04 billion in revenue and earnings per share (EPS)...
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