Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Instagram Is Giving Advertisers Self-Serve Access To Carousel Ads Oct 30, 2015 by Martin Beck Starting in the next few weeks, the multi-image ads will be available in Facebook’s self-service ad dashboards.
21 News Feed Updates That Have Changed How Pages Use Facebook Oct 30, 2015 by Martin Beck Maximizing your chances of reaching Facebook’s massive audience requires paying attention to algorithm adjustments. Here’s a roundup of the major tweaks Facebook has announced in the last 2+ years.
Quiz: How Much Do You Know About The Latest In Digital Marketing? Oct 30, 2015 by Pamela Parker Do you know about Google’s new core technology? How about Twitter’s latest ad unit? Test your knowledge about what’s happened in the interactive marketing world in the past week and catch up on any developments you may have missed!
Why iOS 9’s Ad Blocking Isn’t Dire For Advertisers Oct 30, 2015 by Adam Grow With Apple’s iOS 9 release, all eyes are on mobile ad blocking. Columnist Adam Grow believes the future of mobile advertising is still bright and explains why it’s an opportunity for marketers to engage with people in new ways.
What CMOs Need To Know About Demand Side Platforms (DSPs) Oct 30, 2015 by Alistair Dent A Demand Side Platform is quite complex, blurring the lines with ad servers, data management platforms and other ad technologies. Columnist Alistair Dent focuses on explaining its traditional role, as a buying platform for programmatic display.
Google To Combine Android And Chrome Operating Systems Into One Oct 29, 2015 by Greg Sterling This afternoon, the Wall Street Journal reported that Google will be “folding” Chrome into Android. What this means as a technical matter may be complicated; what it means practically is simple: Android has won.
LinkedIn Beats Q3 Estimates With 78 Cents Per Share Earnings, $780M Revenue Oct 29, 2015 by Matt McGee Company also says it reached the 400-million-member milestone last week.
TAG Launches Anti-Fraud Program To Register Advertisers And Publishers Oct 29, 2015 by Barry Levine Initiative also includes a Payment ID system to connect ad inventory with everyone who gets paid.
Last Chance to Enter the SocialPro Biggest Social Geek Contest Oct 29, 2015 by Digital Marketing Depot The contest ends on October 30, so play now and prove you’re the geek to beat! Enter the second annual SocialPro Biggest Social Geek Contest, sponsored by Marin Software. The contestant who can answer the most questions in the shortest amount of time will win the grand prize.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
appFigures Launches In-Depth Windows Store Analytics, www.martechadvisor.com
Blogs & Blogging
9 Reasons Why A Blog is Important for Your Career and Life, www.jeffbullas.com
Business Issues
Alphabet Signals More Restraint on R&D Spending, www.wsj.com
Apple’s Secrecy Hurts Its AI Software Development, www.bloomberg.com
Jack Dorsey has already brought back a key M&A exec to Twitter from Google, qz.com
Summly Founder Nick D’Aloisio Leaves Yahoo, techcrunch.com
Content Marketing
Build a Data-Driven Content Strategy by Yourself, for Free, in 1 Day, unbounce.com
How to Combat Clickbait With Headlines That Make Sense, www.adweek.com
How to Put Eyes on Your Content on Day One, blog.kissmetrics.com
One Obvious Reason Why Content Marketers Are Not Feeling Effective, contentmarketinginstitute.com
Copywriting, Design & Usability
Domaining
Web.com: New TLDs are not moving the needle, domainnamewire.com
E-Commerce
Amazon set to introduce in-app payment button, www.retaildive.com
Amazon To Exit Daily Deals With Closure Of Amazon Local, techcrunch.com
Boosting online revenue during Black Friday & Cyber Monday, econsultancy.com
Different sectors must approach branding, ecommerce differently, www.mobilecommercedaily.com
What You Know About Shopping Cart Abandonment Has Changed Again, blog.crazyegg.com
Wondering How to Sell Internationally? PayPal Has Answers, smallbiztrends.com
Email Marketing
Email & Social: So Happy Together, blog.movableink.com
General Internet Marketing
10 Killer Productivity Tools for Neurotic Marketers (Like Me), 3qdigital.com
44 Powerful Marketing Tools, www.jonloomer.com
Are We Too Busy For Great Marketing?, www.convinceandconvert.com
How to Avoid the Horrors of Virtual Reality Marketing, adage.com
This 1 Simple Thing Can Make Your Ads More Effective, www.cmswire.com
Internet Marketing Industry
OneSpot Announces Dramatic Expansion of Proprietary Content Sequencing Platform, www.onespot.com
Segmint and The Trade Desk Partner to Combine Active Analytics, segmint.com
Sizmek Launches Single-Tag Responsive Feature to Ad Builder for HTML5, www.globenewswire.com
MarTech
Publishers Must Approach Technology As An Investment, Not An Expense, adexchanger.com
Mobile/Local Marketing
Moat Receives Clearance to Track Mobile Ad Viewability, www.wsj.com
Mobile Devices Bring Commerce Everywhere…Really, www.emarketer.com
The Thumb Is in Charge, insights.fb.com
Reputation Management
Beyond Yelp: How to Find the Right Reputation Review Sites, www.searchenginejournal.com
Social Media
Facebook Is Making Enforcement Changes To Its “Real Names” Policy, www.buzzfeed.com
Facebook to Users: Add the Last Link You Copied?, www.adweek.com
How @LincolnMotorCo accelerates customer engagement with TVxTwitter, www.Twitter.com
How a Sneaker Company Made Facebook Ads Work for Their Business, blogs.constantcontact.com
How to Add Facebook Custom Audiences in Your Marketing Automation Mix, blog.adstage.io
Instagram, Twitter Make Headlines of Interest to Small Businesses, smallbiztrends.com
Snapchat Second-Most Popular Social Site in Norway, www.emarketer.com
Top 3 Reasons to Try Out Facebook’s Lead Gen Ads, www.adweek.com
Virtual reality gains with marketers following wider availability via Facebook, www.mobilecommercedaily.com
Video
‘It cannot be about money’: How emerging YouTube star Fleur De Force works with brands, digiday.com
3 Ways to Boost Lead Generation with Video, blog.marketo.com
5 Great Free Apps For Making Your Videos Pop, www.fastcompany.com
Is YouTube Testing New User-Friendly Search Results?, www.reelseo.com
Quick Guide: The ups and downs of video streaming apps, www.tune.com
Top YouTuber PewDiePie: YouTube Red exists to counter ad blocking, pewdie.tumblr.com
TubeMogul Hires IPG Mediabrands’ Todd Gordon, adage.com
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