Marketing Day: Influencer campaigns, interview with Denny’s CMO & Twitter’s Q4 2016
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Since the dawn of design and marketing, people have used their understanding of human motivations and behavior to design products and...
From Marketing Land: 3 local SEO tips that deliver business results Feb 8, 2017 by Ryan Shelley Looking to optimize your business...
I’m sitting around with a bunch of friends on a recent off-road trip. Nearly all have professional gigs and work in some type of...
From Marketing Land: Google AdSense publishers get more control over the ads that can show on their sites Feb 7, 2017 by Ginny Marvin ...
The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, artificial intelligence...
30 percent of CEOs will fire their CMOs for not having the right skill set to successfully lead digital transformation. Now, that’s...
I belong to numerous digital marketing message boards, and I frequently see posts asking for recommendations for “the best digital...
From Marketing Land: When should advertisers consider pausing Google Local Inventory Ads? Feb 6, 2017 by Andy Taylor Retailers that sell...
This is the fourth time in five years Budweiser has ranked No. 1 on Unruly’s list of the top ten most shared Super Bowl ads. The last...
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Smart TV maker VIZIO will pay a $2.2 million penalty based on the improper collection of consumer viewing habits and data without...
The Patriots may have won the Super Bowl, but Anheuser-Busch was the advertiser to beat on game day. Anheuser-Busch’s Budweiser and Bud...
With less than three hours before Super Bowl LI’s kickoff, brands are lined up to take the field in hopes their campaigns will have a...
A year after Amazon’s Echo starred in a Super Bowl commercial, Google Home gets its turn in the spotlight with a 60-second ad that will...
From Marketing Land: FTC issues report and guidelines on cross-device tracking Feb 3, 2017 by Greg Sterling Transparency, consumer...
Audi is not shying away from social issues at this year’s Super Bowl, using its ad to highlight the carmaker’s commitment to equal pay in...
Marketing Land’s annual Hashtag Bowl is just a few days away, and a flood of Super Bowl ads have finally been released online. Some...
From Marketing Land: Refreshing competitive search strategies in 2017 Feb 2, 2017 by Thomas Stern In the new year, columnist Thomas...
Amazon wants more brands and marketers in its Alexa voice ecosystem. The company has launched an online hub to help them get started with...