Marketing Day: Pinterest’s Lens app, NRF 2017 online sales forecasts & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. 3 local SEO tips that deliver business results Feb 8, 2017 by Ryan Shelley Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners.

1. Why is marketing so dang hard? Feb 8, 2017 by Scott Vaughan As marketing grows ever more complex, columnist Scott Vaughan has some practical tips for marketers on how to simplify your efforts so that you can better focus on the outcomes that matter.

1. Pinterest’s Lens app turns your phone’s camera into a search bar Feb 8, 2017 by Tim Peterson Pinterest’s version of Google’s Goggles will roll out to iPhone and Android users in the US sometime soon.

1. National Retail Federation predicts online sales will grow 8% to 12% in 2017 Feb 8, 2017 by Amy Gesenhues The NRF’s chief economist says online sales will continue to increase this year, driving retail industry growth.

1. NewsWhip opens up its history to show the social lives of stories Feb 8, 2017 by Barry Levine The company says it differs from other social content trackers because it looks at engagement from the perspective of the originating publishers’ sites.

1. mParticle announces single SDK for OTT streaming TV apps on Roku Feb 8, 2017 by Barry Levine The release allows a single API from Roku apps to connect user and activity data to more than 100 advertising, marketing and analytics tools.

1. Devices don’t buy products; people do Feb 8, 2017 by Asa Whillock As the number of gadgets in each household proliferates, contributor Asa Whillock discusses the benefits of marketing to people rather than devices.

1. Pop the personalization filter bubbles and preserve online diversity Feb 8, 2017 by Chris Glushko The rise of long tail media, filter bubbles, and fake news are closely intertwined. Advertisers and consumers need to take responsibility for the media they support, says columnist and IAB VP of Marketing Chris Glushko.

1. Data: Store closings generate new shopping patterns, especially among Millennials Feb 8, 2017 by Greg Sterling Future of retail involves fewer stores, which become “product playgrounds.”

Online Marketing News From Around The Web:

Affiliate Marketing

1. How Affiliate Became the Second Paid Revenue Stream in 6 Months, Affiliate Marketing Blog

2. How to Leverage Affiliate’s Cross-Channel Nature, Conversant Blog

Analytics

1. Best Practices for Measuring Your Social Influencer Program, Simply Measured

2. Creating Measurement Plans: What They Are and Why They Are Important, 3Q Digital

3. The Single Advertising Factor That’s More Important than Demographics (And How Measuring It Makes All the Difference), Kiss Metrics

4. These Metrics Will Help You Master Lead Attribution, Contently

Blogs & Blogging

1. 5 Things to Think About Before You Start a Blog, Problogger

Business Issues

1. Snapchat Hires Key Engineer to Prevent Instagram From Copying Its Features, Bloomberg

Content Marketing

1. 5 Content Marketing Ideas for March 2017, Practical Ecommerce

2. Add Spice to Your Content Marketing Program with These Tips, Top Rank Marketing Blog

3. Are Marketers Skeptical of Native Advertising?, eMarketer

4. Content Marketing Audience: Do You Know Your Readers?, Heidi Cohen

5. Curated Content: Why Some Things Are Just Not DIY-Appropriate, CopyPressed

6. How to Create Content Your Customers Crave, MarTech Advisor

7. How to Use White Space Storytelling to Fill Content Gaps, NewsWhip

Copywriting, Design & Usability

1. Competitive Website Audit: 6 Key Things to Look For, Vertical Measures

Domaining

1. Domain Name Association Unveils Healthy Domains Initiative Practices, Domain Name Association

2. ICANN’s Empowered Community to get its first test-drive after appeals panel vote, Domain Incite

3. Listen to Sumo.com’s CEO explain why good domain names matter, Domain Name Wire

4. Republicans getting an early start in the 2018 political domain wars, The Domains

E-Commerce

1. 10 Ingredients for Ecommerce Success, Practical Ecommerce

2. Five tips for increasing online sales to Baby Boomers, Internet Retailer

3. Global e-commerce: How to win with shoppers in China, Internet Retailer

4. How Amazon could shake up the mobile payment industry, Mobile Commerce Daily

5. How to Win the Amazon Buy Box Every Time, Multichannel Marketer

6. New Ecommerce Visitors: What They Want & How to Get ‘Em in Your Funnel, Shopify Plus

Email Marketing

1. 3 Valentine’s Day Emails Your Customers Will Love, Constant Contact

2. Busted: The Worst Email Subject Lines, Ever!, VerticalResponse Blog

General Internet Marketing

1. 5 Marketing Practices to Kill in 2017, MarTech Advisor

2. A Brand’s Guide to Empathy: Marketing’s Latest Buzzword, AdAge

3. Just-in-Time Marketing: Reach the Right Customer at the Right Time, MarketingProfs

4. Unique Digital Marketing Tactics: 1 Hour a Day, Small Biz Trends

5. When Navigating The Complex IoT Channel, Marketers Need To Think Big But Focus Narrowly, AdExchanger

Internet Marketing Industry

1. HowStuffWorks Brings Dynamic Advertising to Podcasting, PR Web

2. Marketing Technology Platform TUNE Announces New Chief Technology Officer Dan Koch, PR Web

MarTech

1. 4 Advanced Automation Tools To Streamline Your Social Media Without Sacrificing Your Voice, Social Media Explorer

2. AI-Fueled Storytelling Takes Customer Experience to the Next Level, CMS Wire

3. At Xerox, the Marketing Technology Stack Leaves Center Stage, eMarketer

4. Building Blocks: Rob Israch, CMO at Tipalti Talks Marketing Tech, MarTech Advisor

5. Introducing AI to Marketing in 5 Steps, AdAge

6. Marketing Automation Team Roles, Structure, and Costs, MarketingProfs

7. Marketing Tech Shift: It’s Data, not Platforms, eMarketer

8. The Technology Part to Your Content Marketing Plan, Razor Social

Mobile/Local Marketing

1. Mobile searches often lead to in-store purchases, Mobile Commerce Daily

2. The race to the $22B mobile ads market, Mobile Commerce Daily

3. WordPress for Android Closes Google+ Community for Beta Testers, WordPress Tavern

Other Items

1. Android Wear 2.0: Make the most of every minute, Google Blog

Social Media

1. 5 Tips for Small Businesses to Elevate Their Brand Using Instagram, MarTech Advisor

2. 7 Fresh Ways SMBs Are Using Social Media for Marketing, Street Fight

3. Empowering People to Help One Another Within Safety Check, Facebook Newsroom

4. Facebook is expanding Safety Check so people can offer help during a disaster, Recode

5. Facebook Lite hits 200M users as low-bandwidth world revenue skyrockets, TechCrunch

6. Get The Most Value From Facebook Interest Targeting, Luna Metrics

7. How To Create A Killer Facebook Ad, 97th Floor

8. How to Slam Dunk Social Media Into Marketing Events, Adweek

9. Improving Enforcement and Promoting Diversity: Updates to Ads Policies and Tools, Facebook Newsroom

10. Instagram Marketing Tips: 9 Incredibly Powerful, Time-Saving Tips for Instagram, Buffer Blog

11. Three Ways Facebook Has Jumped the Shark for Marketers, AdAge

12. Twitter’s Promise to Silence Trolls Is A Relief For Brands, AdAge

13. What I Fell In Love With: Facebook Saved Audiences, Clix Marketing PPC Blog

14. What Most Companies Get Wrong With Paid Facebook Ads, Search Engine Journal

Video

1. 9 YouTube Marketing Predictions for 2017 From the Pros, Social Media Examiner

2. How to Engage Customers With Video Experiences They Love, CMS Wire

3. Mobile Marketing and the YouTube Cookie Shift, Street Fight

4. New Research Shows Video Is the New Blogging, Convince and Convert

5. News publisher Attn is crowdsourcing Facebook Live coverage, Digiday

6. Sen. Elizabeth Warren gets 6M+ Facebook Live views after being silenced by Republicans, TechCrunch

7. The Live Blog: February 7, 2017, Facebook Media

8. Why YouTube Is Taking Its Time On Mobile Live-Streaming, Fast Company