Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Adobe has confirmed it is acquiring Marketo Inc. for $4.75 billion, with the deal expected to close during the fourth quarter of Adobe’s...

Magna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Join our martech experts from Merkle and Lytics as they explain how unifying customer data can result in a more efficient martech stack —...

Instead of seeking logical answers based on fact and research, we rationalize half-truths and conjecture as fact. We’re willing to dig in...

Passion drives you to become a more accomplished marketer, grow your career and go the extra mile. You’re the reason we created the SMX®...

Marketing Land and other places across the web. From Marketing Land: How to choose the best content format for link building Sep 19, 2018...

Marketing Land and other places across the web. From Marketing Land: Google is right; click-through and conversion rates kinda don’t...

Marketing Land and other places across the web. From Marketing Land: How the hospitality industry should approach online reviews and...

Discover, learn and connect with 1,300 marketers like you at MarTech®, October 1-3 in Boston. Attend 60 strategic presentations and...

Marketing Land and other places across the web. From Marketing Land: Twitter gives video ads a subtle lift, puts livestreams atop the...

In this webinar, we’ll examine what’s involved with moving to Google Analytics (GA) 360, including what you need to keep in mind when...

Marketing Land and other places across the web. From Marketing Land: Discover the ‘new’ new rules of marketing Sep 13, 2018 by Scott...

The pace of marketing innovation is accelerating. Some organizations keep up. Others… well, they’re a work in progress. Attend MarTech®...

Marketing Land and other places across the web. From Marketing Land: Report: Arizona attorney general investigating Google location...

Stella Artois, one of Anheuser Busch’s imported beer brands, is doing its best to hijack Apple’s media push today. The brand released a...

Increased marketing efficiency. Enhanced ability to generate more and better qualified leads. A multichannel view of prospect behavior....

Marketing Land and other places across the web. From Marketing Land: Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday...

Serious marketers are attending SMX® East October 24-25 in New York City for actionable SEO and SEM tactics. Book your All Access pass by...