Here’s our recap of what happened in online marketing today, as reported on
Marketing Land and other places across the web.
From Marketing Land:
Discover the ‘new’ new rules of marketing Sep 13, 2018 by Scott Brinker The pace of marketing innovation is accelerating. Some organizations keep up. Others… well, they’re a work in progress. Attend MarTech® October 1-3 in Boston for uncommon wisdom that ensures you overcome the contradictions of modern marketing.
Exclusive: Survey shows social media poised to capture holiday ad spend Sep 13, 2018 by Brian Handly Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says – yes! Here’s a sneak peek at how 260 business owners plan to attract shoppers this holiday season.
How keyword match types work after the new close match variants change Sep 13, 2018 by Frederick Vallaeys Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants.
To demystify location data, Unacast offers ‘Clear View Transparency Pledge’ Sep 13, 2018 by Greg Sterling Unacast hopes to unlock the ‘black box’ of location.
4 lessons learned from 200,000 Amazon beauty, personal care product pages Sep 12, 2018 by Andrew Waber What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon.
Gartner’s Andrew Frank: Third-party validation of brands, content is coming Sep 12, 2018 by Barry Levine Previewing his MarTech Conference presentation, the analyst expects a blockchain-based system as a counter to the emerging ‘crisis of trust.’
Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads Sep 12, 2018 by Barry Levine Spending for targeted ads to users who have granted consent are also spiking, but the expectation is that rates will stabilize as the audience of consenting users grows.
iOS 12 release gives users more power, marketers more options Sep 12, 2018 by Robin Kurzer Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and more.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Radius launches customer data platform for B2B Sep 13, 2018 by Barry Levine The company is evolving beyond its origins in predictive lead scoring, as those data intelligence categories begin to merge.
Protect Your Brand: The best defense is a good offense Sep 13, 2018 by Digital Marketing Depot Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These “hijack” attempts muddy your reputation and adversely impact the experience your consumers have with your brand online.
Branch buys TUNE’s attribution platform Sep 13, 2018 by Barry Levine The acquisition boosts Branch’s nascent attribution solution, adds to its deep linking and complements its access to Facebook data — which TUNE no longer had.
Online Marketing News From Around The Web:
18 Chatbot Software Options To Improve Marketing, IgniteVisibility
5 Ways to Add Page Fans to Your Facebook Messenger Contact List, IgniteVisibility
Are you paying attention to holiday shopping behavior?, Think With Google
How to Conduct Market Research, Infusionsoft
Navigating the Algorithmic Learning Period in Google & Facebook Ads, Wordstream
Savvy social media strategies boost anti-establishment political wins, The Conversation
Welcome Back to School: National PTA and Facebook Launch Digital Families Community Events, Facebook Newsroom
Why Answering Questions Is a Powerful Content Play, SEO Copywriting
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