If there’s one word to describe the biggest online marketing stories of 2016, I’d choose “variety.” We cover a wide breadth of online...

Download this white paper, sponsored by SOASTA, to learn how the most successful organizations use every tool at their disposal to...

From Marketing Land: What the heck is machine learning, and why should I care? Dec 16, 2016 by Dave Davies Understanding the impact of...

From Marketing Land: See how 16 leading digital analytics platform providers stack up Dec 15, 2016 by Digital Marketing Depot Digital...

I have a theory: the best digital marketing practitioners in the world are not consultants helping their clients get rich. Rather, they...

nevodka / Shutterstock.com Earlier this year, Verizon agreed to buy most of the assets of Yahoo, including the Yahoo brand. The purchase...

From Marketing Land: No targeting in Google Display & Video ad groups? Ads can soon show across Google Display Network Dec 14, 2016 by...

From the Digital Satisfaction Index Q4 report Note to brands in the US: You can increase consumer satisfaction — and possibly your...

The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient...

From Marketing Land: Video Marketing 2017: What You Need to Know Dec 13, 2016 by Digital Marketing Depot Video is the new darling of...

For many agencies, selling the company turns out to be a lot easier than managing the company after an acquisition. In this, the final...

Recent innovations in technology have made it possible to simplify campaign execution, amplify the power of marketing spend and...

From Marketing Land: Twitter is eliminating its ads that requested people’s personal information Dec 12, 2016 by Tim Peterson Twitter...

Your search for SEM and SEO tactics stops here. Join thousands of marketers at the premier search marketing conference on the West Coast...

If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by Customer Think, 72 percent of...

From Marketing Land: NASA has created official accounts on Pinterest and Giphy and they’re pretty great Dec 9, 2016 by Tamar Weinberg...

From Marketing Land: Compare 9 leading predictive marketing analytics vendors in this Marketing Land report Dec 8, 2016 by Digital...

© Oracle Data Cloud Picture it: The demand for your products is seemingly bottomless. But customers’ understanding of your entire...

From Marketing Land: Ad extensions for the entire decision journey Dec 7, 2016 by Mona Elesseily How can you use ad extensions to move...

As we turn our eyes towards the new year and the next MarTech conference we have much to reflect on. The pace of change and adoption of...