Amazon wants more brands and marketers in its Alexa voice ecosystem. The company has launched an online hub to help them get started with...

From Marketing Land: How to go above and beyond with your content Feb 1, 2017 by Julie Joyce Wondering what’s holding you back from...

Join us at SMX West March 21–23 for three days of SEO and SEM tactics, growth hacks and strategies that will improve your search...

That’s great news for consumers. It means that companies will bend over backward to win their business. It’s not such great news for...

KFC is making its debut appearance as a Super Bowl advertiser this year with a 15-second spot scheduled to air during the fourth quarter...

After three consecutive quarters of year-over-year sales declines, Apple announced its biggest quarter ever. The company beat revenue and...

From Marketing Land: Let’s make 2017 the year of honest reviews! Jan 31, 2017 by Greg Gifford Reviews can be an important part of a...

Budweiser has released the 60-second spot it will air during the Super Bowl, an ad that tells the story of how its founder Adolphus Busch...

Stunned by the White House’s anti-immigration and travel ban, a group of major tech companies is planning on submitting a “friend of the...

From Marketing Land: MAdTech: The marketers’ view Jan 30, 2017 by Peter Minnium As media, advertising and technology become increasingly...

It’s no longer a secret that nurturing existing customers is important to the long-term financial success of business-to-business (B2B)...

Despite the fact that most major US companies do some type of political advocacy behind the scenes, most brands don’t want to take public...

From Marketing Land: Using marketing automation to create successful email programs in 2017 Jan 27, 2017 by Scott Heimes Is marketing...

You’ve seen the numbers: Amazon sold an estimated 3+ million Echo devices just during the 2016 holiday shopping season, marking a 60...

It is not hard to find information regarding digital marketing budgets. Many papers and articles discuss what percentage of your overall...

After posting a teaser ad earlier this week with “stranger-danger” vibes all over it, Mr. Clean has released its official “Cleaner of...

Microsoft released its 2017 Q2 earnings yesterday, reporting $26.1 billion in revenue and confirming the close of its LinkedIn...

Google parent Alphabet Inc. announced financial results for the fourth quarter of last year. The company reported $26.06 billion in...

From Marketing Land: Facebook updates News Feed algorithm to focus on video completion rates Jan 26, 2017 by Tamar Weinberg Facebook is...

Search Marketing Expo – SMX West returns for its 10th year completely retooled with with tactic-rich sessions for SEOs and SEMs....