
Marketing Day: Influencer campaigns, interview with Denny’s CMO & Twitter’s Q4 2016
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

The brainpower boost: How neuroscience nurtures marketing and design potential
Since the dawn of design and marketing, people have used their understanding of human motivations and behavior to design products and...

Marketing Day: Pinterest’s Lens app, NRF 2017 online sales forecasts & more
From Marketing Land: 3 local SEO tips that deliver business results Feb 8, 2017 by Ryan Shelley Looking to optimize your business...

Why is marketing so dang hard?
I’m sitting around with a bunch of friends on a recent off-road trip. Nearly all have professional gigs and work in some type of...

Marketing Day: Google AdSense, Twitter safety updates & YouTube live streaming
From Marketing Land: Google AdSense publishers get more control over the ads that can show on their sites Feb 7, 2017 by Ginny Marvin ...

[Webinar] 5 Disruptions Reshaping Marketing As We Know It
The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, artificial intelligence...

3 ways CMOs can win the hearts of customers — and CEOs
30 percent of CEOs will fire their CMOs for not having the right skill set to successfully lead digital transformation. Now, that’s...

Not all agencies are created equal
I belong to numerous digital marketing message boards, and I frequently see posts asking for recommendations for “the best digital...

Marketing Day: Super Bowl LI ad video views, social activity & more
From Marketing Land: When should advertisers consider pausing Google Local Inventory Ads? Feb 6, 2017 by Andy Taylor Retailers that sell...

Top 10 Most Shared Super Bowl LI Ads: Budweiser’s immigration story shared more than any other
This is the fourth time in five years Budweiser has ranked No. 1 on Unruly’s list of the top ten most shared Super Bowl ads. The last...

SMX West low rates expire Saturday. Register now to master SEO and SEM!
You won’t find these low rates again Register now for SMX West, March 21–23 in San Jose, and take advantage of Early Bird pricing! All...

TV maker VIZIO fined $2M for no-consent tracking of consumer viewing habits
Smart TV maker VIZIO will pay a $2.2 million penalty based on the improper collection of consumer viewing habits and data without...

Top 10 Super Bowl LI Ads on YouTube: Anheuser-Busch brands Budweiser & Bud Light win big
The Patriots may have won the Super Bowl, but Anheuser-Busch was the advertiser to beat on game day. Anheuser-Busch’s Budweiser and Bud...

Super Bowl LI advertisers: Here are the brands gearing up for game day
With less than three hours before Super Bowl LI’s kickoff, brands are lined up to take the field in hopes their campaigns will have a...

Google Home to star in new Super Bowl LI commercial
A year after Amazon’s Echo starred in a Super Bowl commercial, Google Home gets its turn in the spotlight with a 60-second ad that will...

Marketing Day: #HashtagBowl, Amazon earnings & Snap IPO
From Marketing Land: FTC issues report and guidelines on cross-device tracking Feb 3, 2017 by Greg Sterling Transparency, consumer...

Audi uses Super Bowl ad to drive home importance of equal pay for women
Audi is not shying away from social issues at this year’s Super Bowl, using its ad to highlight the carmaker’s commitment to equal pay in...

[Podcast] Marketing Land Live #43: Cool, creepy and contemporary — Super Bowl LI ads hit the w
Marketing Land’s annual Hashtag Bowl is just a few days away, and a flood of Super Bowl ads have finally been released online. Some...

Marketing Day: Amazon Alexa, Google Data Studio & Super Bowl LI ads
From Marketing Land: Refreshing competitive search strategies in 2017 Feb 2, 2017 by Thomas Stern In the new year, columnist Thomas...
























