4 steps to ROI-positive marketing attribution in 90 days
Your marketing attribution solution should have positive ROI and start paying for itself within 90 days of implementation. This goal is...
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About.com CEO: What we’ve learned in pivot from one-site-fits-all to several vertical sites
It’s not every day that you find a veteran website publisher willing to share details about their marketing strategy, from SEO to social...
Marketing Day: Google fights offensive content, the most-watched video creators & more
From Marketing Land: Google launches new effort to flag upsetting or offensive content in search Mar 15, 2017 by Danny Sullivan Using...
Master modern marketing technology leadership over 3 intense days
We’re only seven weeks away from the MarTech conference in San Francisco, May 9–11. This will be the biggest and best one yet, with 70+...
4 things developers really wish every marketer understood
The challenges (and myths) of marketing to developers can feel boundless at times. Indeed, the apparent chasm between marketers and our...
Marketing Day: Seasonal SEO, bad content marketing advice & a digital ad report
From Marketing Land: Seasonal SEO: Identifying your merriest times of the year Mar 14, 2017 by Laura Scott Are you tuned in to the...
SMX West is just days away. Reserve your seat now!
We’re one week away from the 10th edition of SMX West – the premier search marketing conference on the West Coast! Don’t miss your chance...
Marketing Day: SEM account management, cutting-edge martech & more
From Marketing Land: Optimizing for Mobile Search: A checklist to improve local SEO Mar 13, 2017 by Digital Marketing Depot Mobile...
Cutting-edge martech? 65% of brands have no plans to invest this year
Marketers know that change is coming, thanks to new technologies like machine learning and virtual reality. But in a recent survey,...
The magic behind the Instant Pot viral phenomenon (and the CEO’s favorite recipe)
We all have at least one person in our circle of friends who gushes about the Instant Pot. If you don’t, it is just a matter of time (or...
Marketing Day: James Allen CMO interview, Facebook Instant Articles & native ads
From Marketing Land: Should PPC agencies be scared of automation? Mar 10, 2017 by Anna Shirley Paid search professionals might be...
Making complementary media strategies work: The recipe for cross-channel attribution
While much has been said about complementary media strategies, the secret to making it truly work is cross-channel attribution. And to...
Marketing Day: Facebook Messenger, quality content & Optimizely’s OTT TV solution
From Marketing Land: WebMD’s new Alexa health skill should go to pharmacy school Mar 9, 2017 by Greg Sterling The company’s Alexa skill...
Marketing Day: Bot-to-bot marketing, top 10 ads on YouTube & Google Home vs Amazon Echo
From Marketing Land: Salesforce opens its Einstein AI layer to all customers Mar 8, 2017 by Matt McGee Spring product announcements also...
Bot-to-bot marketing is coming soon. Are you ready?
Amazon Echo, housing the Alexa intelligent agent In the past year or so, a new marketing channel has emerged around bots and intelligent...
Building your marketing technology team? Bring them to MarTech.
Collaborating is powerful. Harmonized teams produce superior outcomes for their organizations. That’s why you should bring your entire...
There’s still time to feed your search marketing obsession @ SMX West
We’re just 2 weeks away from Search Engine Land’s SMX West, the premier marketing conference for search obsessed professionals! What’s in...
The art of quick qualification: Use these 4 tips for more meaningful trade show conversations
Mobile World Congress, the world’s biggest mobile industry event, and as I returned from Barcelona, I thought about lessons I’ve learned...
Three must-read Account-Based Marketing trends for 2017
In this ebook from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts....
Marketing Day: Google Data Studio, chatbots & Twitter Moments analytics
From Marketing Land: Google AdWords’ view-through conversion window will soon default to 1 day Mar 7, 2017 by Ginny Marvin The change...
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