Google Analytics Summit this week, including updated reports, more API tools, the integration of BigQuery into Google Analytics Premium...

Let’s face it, the Landing Page gets all the attention these days. Every marketing blog (including my own) has an opinion on the best...

In a previous post describing a simple approach to de-seasonalizing your data, I covered how marketers can examine, at a rough level, the...

released a new version of its Android App with a complete redesign built specifically for phones and tablets. The announcement says the...

It seems as though indices are everywhere these days as the entry-level insight tool of choice for digital analytics. It’s Marketing...

Did you know you can see how your website is performing on Twitter? You can see all the tweets that link to your website, whether or not...

I recently read an excellent article in the Harvard Business Review about how data-driven individuals think and act. Some of the key...

Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now...

You’re being tested. Right now. You’re being probed and compared and measured and documented. Would you like to know your results? Like...

Like other tag management solutions, the Satellite technology consolidates tracking code for various analytics, advertising and marketing...

today that it will not be compatible with Microsoft Internet Explorer 8 by the end of this year. According to the announcement the...

The network harnesses Digital Data Exchange, IBM’s tag management solution, that enables marketers to use a single tag to relay...

Continuing with my dashboard series that began on Search Engine Land and continued over to Marketing Land when the entire analytics...

The update supports touch for use on mobile devices. In the new workflow, marketers are taken step-by-step through the audience targeting...

Sitting at the airport the other day, trapped by an indeterminately delayed flight, I picked up a copy of Scientific American. After all,...

I recently closed the doors on my company, a social media analytics start-up. As soon as I dispose of my house, cars, and other major...

announced today the addition of AdSense Revenue as an experiment objective in Content Experiments. The addition allows AdSense publishers...

As marketers, getting quality traffic to our websites has never been easier. We have SEO, PPC, social media, email marketing, display...

Product Listing Ads (PLAs) have rapidly gained market share since being introduced last year, and PLAs are now well established as an...

Pizza! My three-year-old daughter loves it — which is why the delivery guy knows exactly where our house is. But… if it takes too long to...