You have a hot date lined up and your eyes are set on the perfect little black dress (LBD) to buy from a local store. Just one small...

No one should disagree at this point that collecting and analyzing data can reveal which marketing programs are working, which ones are...

The digital marketing landscape is moving faster than ever before, with dozens of new tools, platforms, and advertising media coming into...

What were the hottest subjects for discussion and exploration among digital marketers in 2013? Looking back at the year in contributed...

From Annie Cushing’s series on how to get the most from Excel to Nan Dawkins’ musings on Google’s Universal Analytics and Social Media...

In the New England area, Red Sox fever came to a head once again with the October World Series victory this year, and it was clear that...

Every person was busy, a few ready to scream. The landing pages were published to the website with care, In hopes that buyers soon would...

Today, Google announced the launch of a new feature called Content Grouping to help users analyze performance of product and content...

Lately, I have been writing about taking a closer look at your marketing data, and my last piece discussed the design of meaningful...

Recent work has led me down the path to finding out when traffic is hitting a website, and tying that traffic to the customer service my...

Like so many online shoppers, we sometimes have trouble making buying decisions here at Conversion Sciences. However, most online...

I’ve been working in the conversion optimization space for over seven years. (My company offers a software platform for creating and...

While there are thousands of different pieces of data available in Google Analytics, unfortunately there aren’t thousands of hours in...

In this post, I’ll touch on a basic way to look at those CLV numbers in AdWords for those conversions you are currently monitoring:...

Your homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more than...

There are various marketing channels today, some more suited for building awareness and brand equity while others are better for direct...

SEO Chaos! That was my topic last month. Ever since Google blacked out keyword-level data, people have been scrambling to substitute or...

This is another article in a series I’m calling “Power Processes.” Power Processes not only make marketers better, they demonstrate their...

Wrapping up my series on dashboards, I want to address an issue I see in just about every spreadsheet I’ve seen in my career as a...

“You should test that.” It’s a phrase that Chris Goward, founder and CEO of marketing optimization agency WiderFunnel, has probably...