After recently partnering with Moat to deliver third-party viewability metrics, BrightRoll said it has entered into an agreement with...

Google Analytics announced yesterday it is combining web and app data into a single reporting view, as well as merging its Visitor web...

There are four ways to break into e-commerce: Better service (Zappos) Cheaper prices (flash sales) Proprietary products (Bonobos,...

For several decades, modeling cross-channel marketing impact was synonymous with marketing mix (“top-down”) models. However, with the...

If you want your online business and campaigns to succeed, Google Analytics will not meet all of your measurement needs. That may seem...

According to the announcement, the new Analytics Diagnostics feature will identify a number of account issues: It inspects your site...

back in 2012. Last year, Twitter introduced its “offline sales impact” tool, developed with Datalogix, to measure the offline sales...

Here is the scenario: I am speaking at a conference about the 7 Facets of the User/Searcher Experience. Whenever I can, I try to provide...

With advances in big data, artificial intelligence and increased metric captures of everything we do in the digital world, business...

Adwords account users to link all their accounts at once inside Google Analytics. According to the announcement, the new “linking wizard”...

Analytics platforms. Split testing software. User testing tools. This is starting to sound expensive. And it is. What if it were more...

Ad-ID, a web based system for tracking commercial performance across all media. The deal covers all commercials produced for television,...

Since first being offered in October of 2012, Google announced today Universal Analytics is now out of beta, making all the features,...

Google is beefing up the reporting for TrueView video ads in Google Analytics. Advertisers manage YouTube TrueView ads through AdWords...

In a new paper, Bizible analyzed data from the more than 480,000 leads that have been tracked through its Salesforce marketing analytics...

Over the past year, I have come across more and more fancy-looking graphs and charts in the online marketing space. This is most likely...

For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These...

ZenithOptimedia is using Collective’s TV Analytics platform to align online behavior of customers and potential customers with TV...

Data analytics technology company Narrative Science has launched Quill Engage, a free Google Analytics application that delivers...

Sixteen Million. That’s the number of Google results for the term “Big Data.” And when you look at the historic interest in Google...