Google has released its official Google Analytics app for iPhone, now available for download in the app store. The app is compatible with...

Twitter gave its analytics dashboard a major upgrade today, offering advertisers a deeper look at how well their organic tweets are...

The discipline of marketing science arose from marketers’ number one need: to know what advertising efforts work. What are the forces...

Digital marketers and web designers love rotating banners, which allow multiple pieces of content to occupy a single prominent space on a...

One afternoon, I was sitting in the CEO’s office at a global agency when an urgent knock came from the door. The global account director...

If you use a web-based, third party service for your career center, ticket registration or maybe webinar registrations, you are probably...

If you’re thinking about starting to pay for traffic or expanding an existing program, there are four core concepts to get right before...

Marketing for any business is an ongoing effort that requires consistent refinement and improvement to see positive results in the...

Social media managers and analysts have one of the toughest jobs in digital marketing today. Imagine trying to be an expert in content...

data showing that time spent with mobile apps now (amazingly) represents 51 percent of all digital media time. Brands, retailers and...

In medieval London, pirates were often punished by chaining them to a wall near the Thames River (you pronounce it “ˈriv-ər”) at low...

If you’ve been using Google Analytics (GA) as your analytics solution over the past year or so, you’ve probably noticed that Google has...

Two of the overarching goals for online marketers are maximizing the reach of their campaigns and increasing engagement levels. While...

At this point in the history of digital marketing, I think it’s safe to say that — for better or worse — tags are required table stakes...

As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my online...

First, let me introduce the players on the stage: Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin) Q&A...

Being able to segment your web visitors, buyers, customers and prospects isn’t the first thing that most of us as marketers turn to. We...

One of the joys of measuring usability on websites is being able to continually improve the user experience. During usability testing, I...