The goal of effective information architecture (IA) is to make the products, services and information on your website easy to find. The...

As everyone knows, “big data” is all the rage in digital marketing nowadays. Marketing organizations across the globe are trying to find...

Do you know what content your target audience wants to read — and where they want to read it? If the answer is no, you’re not obtaining...

There are a number of segments that require special attention when we are implementing our analytics solutions. One of the most...

A year’s time seems much longer in the mobile space. It’s tough to believe that one year ago Samsung’s Galaxy S5 was still months away...

Google says that only 1 in 5 marketers successfully completes the remarketing set up process in Google Analytics. Whether it’s tagging...

Parse.ly, a popular analytics platform used by some of the biggest publishers on the web, has launched a new version that brings new data...

Google Analytics is rolling out a new “Trash Can” feature that will act as a safety net to recover recently deleted data. According to...

Most of the time when we conversion optimizers talk shop, we look at one all-important number: the conversion rate. This makes sense....

If your business is struggling to compete online, it might have less to do with your competitive landscape than with your conversion...

Ekaterina_Minaeva / Shutterstock.com Some tests are easy to analyze. Is Superman stronger than Charlie Brown? Maybe we know the answer...

Ah, January…  that time of year when highly motivated people flood the gyms, airport smoking lounges are empty as people frantically chew...

Sometimes, the best marketing moves are those rooted deep within human psychology. In fact, the greatest marketers are those who have the...

My daughter is planning for college. It’s her last semester of high school. Among the key drivers of her choice are her scores on the SAT...

With the new year now upon us, hopefully you’ve begun working on some resolutions for 2015.  In addition to exercising more and eating...

What is your key performance indicator for success? Presumably, success is some combination of revenue, conversion rate, traffic,...

Google’s Analytics program, and specifically the migration to Universal Analytics, dominated the popular columns in our Analytics &...

Each year, digital marketers find themselves trying to do more with less. With mobile technologies maturing, analytics entering a decade...

As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid...

Design, Usability & Conversion was a new column introduced in 2014, where contributors shared tips on how to design and architect your...