In this era of expansion of data-driven marketing, brands and their agencies have been eager to put their first-party data to work — to...

Although the idea is nascent, it’s shown us principles that have remained constant throughout its short life as a theory. The following...

Google is adding a new Publisher Reporting section in Google Analytics that includes AdSense and Ad Exchange reports. AdSense reports...

You’re a marketer … at least I’m assuming you are because you’re reading this. You take your data seriously. You pull daily, weekly,...

Marketing is an increasingly data-driven discipline. Brands have an abundance of data from their customer interactions via the Web,...

Imagine a page with 158 different links on it. This page is critical to your sales funnel, but with so many links, there are thousands of...

As an industry, we have the desire to achieve total attribution — a perfectly detailed understanding of how all media in our...

Just a few short years ago, the marketing industry was focused on understanding and leveraging the surplus of digital technologies...

I know what you’re thinking. A CRO person just said “best practices.” Holy *(^&%&^. Hurry up, tell everyone. We are going to burn this...

Dynatrace today announced its new “customer experience cockpit,” which is essentially an upgrade to its existing Application Monitoring...

Known only a few years ago as “digital” consumers, today’s customers are now “always on” thanks to the ever-increasing use of multiple...

In the recent “Big Data for Marketing & Sales: Data Accuracy to Business Impact” study by IDG Connect, nearly half of respondents are...

We have reached a true cross-screen state. A recent comScore report revealed that in the past four years alone, time spent by platform is...

Third-party data is the most controversial data source available to marketers. The market for data is in constant flux, and we can expect...

If you currently use data to help grow your business, you will inevitably end up in a conversation as a manager or director that begins...

That’s when the rubber meets the road — someone is about to take action — whether it is completing our registration process, or checking...

We find ourselves two years in to the highly touted release of Universal Analytics (UA). As we look at the analytics landscape, there’s...

How does a gimmicky, phallic-shaped product turn into a sensational bestseller, with national media attention and a frenzied fan base?...

As a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your...

One of the key components of a website’s information architecture (IA) is an effective nomenclature or labeling system. According to...