Download this guide from Beckon and get concrete advice on how to: Take control of the marketing story Ensure that your marketing...

The latest update to the Google Analytics apps (iOS and Android) offers a sleek new machine learning-powered set of insights a la Google...

In this report you will learn: Who the leading players are in predictive marketing analytics platforms What you should look for in a...

Google Analytics Solutions (a new name; see below) continues its push toward the enterprise with today’s launch of Workspaces, a new...

Both Adobe (Marketing Cloud) and Google (360 Analytics) have made big strides in improving their offerings to include tag management,...

YouTube CEO Susan Wojcicki declared that the video site captures more attention from 18- to 49-year-olds on mobile alone than does any...

Parsely is the leaf garnish that fans say offers so much more than you think. And today its namesake company, Parse.ly, is offering a...

To meet this growing demand, successful marketers are making greater use of digital analytics. Yet many marketers either don’t fully...

Facebook dropped its hard and fast 20 percent text limit for ad images. During that now-lapsed policy, ads with more than 20 percent text...

data visualization are hot-button topics in the analytics industry, and for good reason. Effective dashboards can democratize access to...

If you’re a fan of “House of Cards,” you know what a plot twist Pollyhop was in season four (and if you’re not caught up, SPOILER...

To help people gain experience with Google Analytics, Google is launching Demo Account for Analytics. The idea is to give those...

The Digital Satisfaction Index for the US The key to understanding users’ digital behavior is intent. That’s the idea behind the new...

For marketers, customer journey analysis often results in accidental narcissism. Analytics are supposed to illuminate our blind spots,...

The older I get, the more cynical I become about politics. And I’m not alone. The percentage of Americans who trust the federal...

For most B2C marketers, customer lifetime value is used as an input to determine how much is reasonable to spend to acquire a new...

In this article I offer several get-started tips to help digital marketers analyze website traffic, engagement and conversion — by...

Domain Level Metrics has released a beta of its tool for mining aggregated metrics. It currently provides all the API aggregate data,...

A/B test is designed to be binary. We want to know if one of our ideas results in an improvement in performance and advances our...

I’ve been thinking a lot about data visualization lately and how it applies to our roles as marketers. As marketers, it is typical for us...