comScore launched a PRO web traffic service, based on what Compete — a competitor to comScore — had provided. On the same day in April...

In my previous article, I discussed ways to measure and analyze website traffic, engagement and conversions. In this piece, I share seven...

data-driven marketing. This may seem simple, but many B2B marketers face a data dilemma: either they lack the data they need to make...

IB Photography / Shutterstock.com Google on Monday announced a few mobile-related upgrades for Google Tag Manager. For starters, there’s...

Conversion rate optimization (CRO) is an easy enough idea to understand. You perform tests, measure activity, and then choose a winner...

Google has announced big changes to its four-year-old Google Consumer Surveys product. It’s essentially splitting the tool in two: a new...

Brand managers have to contend with long-established brands (e.g., Pepsi and Coke), hot new trends (e.g., coconut water), and even...

Google Analytics desktop UI is getting a refresh, according to today’s post on the Google Analytics Solutions blog. The new updates,...

The challenge of actually activating your data for a competitive advantage is often thought of as a technical problem: If only we had...

Jeffrey and Bryan Eisenberg at an amazing business school called the Wizard Academy. Who knew this seminar would have an impact on our...

At this year’s SMX East conference, which took place this week in New York City, Search Engine Land reporter Ginny Marvin and...

Can you tell me about your best customer’s buying habits? Or maybe how long your average customer goes between purchases? Or which...

Only 26 percent believed that their marketing analytics tools are well-integrated and work seamlessly together. On the other hand,...

Google made several announcements around analytics at SMX East in New York City on Wednesday. In a keynote discussion and blog...

For any company, tradeshows play a key role in meeting marketing and sales objectives, but for owners of small manufacturing firms (e.g.,...

digital marketing efforts where it seems like things are going fairly well, but you haven’t reached peak performance, then it might be...

As many brands started to switch to a “prove it or lose it” marketing strategy, things didn’t always improve due to channel silos and...

Analytics has always been a challenge for most digital marketers. It can be confusing, overwhelming and, quite frankly, difficult for the...

Google has added a new feature to help users rein in and consolidate account management by allowing them to move Analytics properties...

A/B testing on your site is picking the right things to test. One of the most helpful sources of testing hypotheses is transcripts of...