Just over two weeks ago, Apple released the new iPad was to U.S. and international markets. Though it sports a new higher-resolution,...

As more and more marketing takes place on Facebook, it’s important to master measuring results on the platform, and one of the most...

Most of us have a pretty narrow list. Perhaps it’s a book you’ve read over and over again. Or your favorite cousin — the one you would...

announced new social reports today, designed to help marketers measure the return on investment for social media activities. “Many social...

Facebook continues to beef up page analytics (or Facebook Insights) with the addition of mobile reporting for apps.  Earlier this month,...

As much as some would like to move past it, there’s no denying that one particular metric still rules the world of online marketing — the...

Testing your web site? You should — and you should be testing more than the landing page. Different pages, from your own search results...

Google Analytics announced yesterday a new set of improvements to the User Interface. According to the post: “The primary goal of this...

Moments ago at its fMC marketing event, Facebook confirmed plans to add realtime data to Facebook Insights. During one of the breakout...

several heavy-hitters from inside the company that will be speaking, and other guests from outside Facebook should be involved, as well....

reportedly about to become much faster with the addition of real-time stats.  Techcrunch broke the news that the official Facebook...

This is part 1 of a multi-part column. In future columns, I’ll discuss why you want to celebrate every time you “lose” when testing —...

Why do apps matter? For the first time ever, Apple’s iOS surpassed Mac OS in terms of Web browsing market share, highlighting a shift of...

Google Analytics Enterprise Market Stats In a recent presentation entitled Mythbusting Google Analytics (link to video), Stephane Hamel...

The start of a new year is a popular time for resolutions. Many people resolve to eat better (read: ‘eat less’). Or exercise more. You...

announced that Urchin Software will no long be sold by the company. Urchin is the software company that was originally acquired by Google...

Whether engaging in a multi-channel advertising campaign or simply trying to expand your online presence, Social Media is one platform...

Welcome to the big leagues, Windows Phone. You’re now being recognized as an operating system by Google Analytics, rather than being...

There are innumerable companies (and individuals) in the business of trying to measure things like how content spreads on the web, why...

Still showing everyone the same version of your web site? All visitors are not the same. Some are new. Some are on tablets. Some might be...