study conducted by public relations firm Weber Shandwick, 76 percent of executives believe it is a good idea for CEOs to participate on...

Engagement Reports to help developers monitor app usage metrics. Engagement Report data includes information from the Kindle Fire HD, the...

Google Analytics announced a number of new updates today to Goals, including a new set-up process, new templates, and a new verification...

Aero Press and the Vitamix. I love them both. The Aero Press is a convenient way to make a great cup of morning coffee. It helps me...

As we move into an age where personal computing is dominated by mobile devices, there has been a push across the advertising industry for...

Image via Shutterstock Often, you want to look at your metrics over a longer time period than usual in order to identify long-term...

In response to customer feedback, Google has added more custom filter fields to Google Analytics, giving users more flexibility to modify...

In the paid search world, ad rank and average cost per click (CPC) are determined by three factors: your own bid (max CPC), your...

Google Analytics has launched Conversions to Real-Time reports. Spotted by @RossGraphitas, who says it went live in the UK around 8pm...

announcement of their viewability measurement tool, Active View, receiving accreditation from the Media Rating Council, Google released...

The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements...

Want to understand all the ways that Google Analytics can help you learn how people are interacting with your site? A new “periodic...

But, as I’ve pointed out earlier, social listening data is just the tip of the iceberg. The variety and volume of data available to...

A negative metric is not necessarily something you want to get less of. For example, one might mistake “reduce bounce rate” as a negative...

Pinterest has been considered a top traffic driver for many sites, most recently showing its marketing clout by launching Pinterest Web...

study last year that measured the speed of websites around the world, Google compared recent Site Speed data to the 2012 data to...

announced today, four new real-time widgets that can be plugged into any new or existing Google-Analytics Dashboard, marking the first...

SurveyMonkey, the popularity of content on Facebook, Twitter and Google+ significantly impacts the likelihood it will be read. Out of 629...

Every holiday comes with its own traditions and methods of celebration. Whether it be Fourth of July cookouts, Halloween...

SimilarWeb.com, the web traffic intelligence tool from SimilarGroup aims to set itself apart from other competitive intelligence and web...