That’s according to the Authority Report from Parse.ly, a company that counts the likes of Reuters, The Atlantic, Mashable, The Next Web,...

We marketers love our data. What surprises me is the percentage of us ignoring one of the most valuable data sources we have available to...

I received an email from an online retailer today that was a hot mess. It had no text, only one gigantic image, and the image had no alt...

announced today that they are using both first-party and third-party cookies to track online traffic from desktop and mobile devices....

introducing new access controls: They’re live for all users now. As today’s announcement says, this means that Google Analytics users now...

I was recently asked, “What do you think the landscape for targeted conversion optimization will look like in five years?” A number of...

Today, Google announced it is expanding the attribution modeling capabilities offered in Google Analytics Premium, the paid,...

Who knows what is best for your customers? You or a computer algorithm? That is the question that big data has raised for many marketers....

One of my favorite tragic characters is Wile E. Coyote. How can someone be so brilliant yet fail to capture the roadrunner? We see him...

This 30-page research report presents a market overview and covers industry trends, mergers and acquisitions, as well as what to look for...

“Should I move to Google Analytics Premium or keep my current vendor? Or both?” It’s a question I get asked all the time and clearly one...

Last week, Google announced changes in the way Quality Score is reported in AdWords. As stated in Google’s official AdWords blog, the...

inviting Google Analytics users to a closed beta of their newly released real-time reporting API. Opening a number of opportunities to...

E-commerce consumer intent and purchase behavior is a difficult story to capture and even more difficult to understand with disparate...

Facebook announced the switch to default https yesterday, saying that “virtually all” Facebook.com visitors will have a secure...

What are your Top 10 Landing Pages? Can you name your Top 10 Keywords? How about your Top 10 Campaigns? If you are like most digital...

The folks at Search Engine Land spend a lot of time trying to divine the Google search algorithm from Matt Cutts’ words like reading tea...

If you’re a small business that relies on foot traffic, referrals, and/or calls from a specific geographic area, Google Analytics has...

Chad announced this on his Google+ page, sharing how to install the app on your Google Glass and sharing screen shots of what it reports...

Via the ZAGG blog comes news of a new Google Analytics app for Google Glass. Developer Chad Smith posted about it this morning on...