Facebook Driving More Than 2x Twitter Traffic To Parse.ly’s News Clients
That’s according to the Authority Report from Parse.ly, a company that counts the likes of Reuters, The Atlantic, Mashable, The Next Web,...
top of page
Search
How To Get The Most Out Of Your Customer Analytics
We marketers love our data. What surprises me is the percentage of us ignoring one of the most valuable data sources we have available to...
Google Analytics Email Marketing Dashboard For Beginners
I received an email from an online retailer today that was a hot mess. It had no text, only one gigantic image, and the image had no alt...
Quantcast Adds First-Party Cookie Tracking To Capture Cross-Platform And Mobile Traffic
announced today that they are using both first-party and third-party cookies to track online traffic from desktop and mobile devices....
Google Analytics Access Controls Now Fully Launched
introducing new access controls: They’re live for all users now. As today’s announcement says, this means that Google Analytics users now...
The Secret Source Of Power For Future Marketers
I was recently asked, “What do you think the landscape for targeted conversion optimization will look like in five years?” A number of...
Google Launches Data-Driven Attribution For Google Analytics Premium
Today, Google announced it is expanding the attribution modeling capabilities offered in Google Analytics Premium, the paid,...
Are You Smarter Than A Supercomputer? It Depends.
Who knows what is best for your customers? You or a computer algorithm? That is the question that big data has raised for many marketers....
How To Use Visitor Engagement Insights To Improve Conversions
One of my favorite tragic characters is Wile E. Coyote. How can someone be so brilliant yet fail to capture the roadrunner? We see him...
Enterprise Web Analytics Tools 2013: Updated Marketer’s Guide
This 30-page research report presents a market overview and covers industry trends, mergers and acquisitions, as well as what to look for...
The Analytics Platform Wars & What They Mean To A CMO
“Should I move to Google Analytics Premium or keep my current vendor? Or both?” It’s a question I get asked all the time and clearly one...
Google’s Quality Score Change: What Marketers Need To Know
Last week, Google announced changes in the way Quality Score is reported in AdWords. As stated in Google’s official AdWords blog, the...
Google Analytics Opens Invitation To Beta Of The New Real-Time Reporting API
inviting Google Analytics users to a closed beta of their newly released real-time reporting API. Opening a number of opportunities to...
Incentivizing The Omni-Channel Marketing Team To Work Together
E-commerce consumer intent and purchase behavior is a difficult story to capture and even more difficult to understand with disparate...
Facebook Turns On Secure Browsing, Aims To Preserve Referrer Status For Marketers
Facebook announced the switch to default https yesterday, saying that “virtually all” Facebook.com visitors will have a secure...
Ditch Your Top 10 Metrics Now!
What are your Top 10 Landing Pages? Can you name your Top 10 Keywords? How about your Top 10 Campaigns? If you are like most digital...
Statistical Tricks You Need That Prove You Should Read This Column Every Month
The folks at Search Engine Land spend a lot of time trying to divine the Google search algorithm from Matt Cutts’ words like reading tea...
How To Measure Local Area & Directory Referrals With Google Analytics
If you’re a small business that relies on foot traffic, referrals, and/or calls from a specific geographic area, Google Analytics has...
Google Glass App Brings AdSense Reporting To Your Eye
Chad announced this on his Google+ page, sharing how to install the app on your Google Glass and sharing screen shots of what it reports...
New App Brings Google Analytics To Google Glass
Via the ZAGG blog comes news of a new Google Analytics app for Google Glass. Developer Chad Smith posted about it this morning on...
bottom of page