If you ignore the noise and trends that arise each year (and the predictions, so many predictions), the simple truth is that most...

Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are...

This guide: Covers working with data that historically has been tough to unify. Describes how marketers can control the data themselves...

In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...

As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the...

This guide from SharpSpring is written for any marketer looking to initiate or improve their landing-page strategy. It will guide you...

Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers...

It can be intimidating to tackle the challenge of big data. While some tech-thinking companies have led the charge toward analytics,...

As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the...

Data-driven digital marketing expert and senior director of digital intelligence at Wpromote, Simon Poulton, was one of the SMX East...

MarTech Today’s “Enterprise Customer Data Platforms: A Marketer’s Guide” examines the current market for enterprise customer data...

Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts...

Source: AdStage. An example of leads data available in AdStage Join. Does this scenario sound familiar? Marketing rejoices in all the...

Wunderman Global CEO Mel Edwards (left) will take on the same role at the new agency, while J. Walter Thompson CEO Tamara Ingram (right),...

According to headlines, martech embodies technical sophistication, touting thousands of companies fueled by sumptuous features like...

Buying a car these days often involves extensive online research before visiting a physical dealership. That’s a key reason why...

Brands with an offline transaction point often struggle to measure the full customer journey from acquisition source through to revenue....

Predictive personalization systems use machine learning to automatically choose and deliver the experiences most likely to drive each...

If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...

Trying to better manage and act upon first-, second-, and third-party data? Still figuring out how to build out a truly multichannel...