What does online lead generation look like in 2019?
If you ignore the noise and trends that arise each year (and the predictions, so many predictions), the simple truth is that most...
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Personalizing customer experiences at scale
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are...
‘The Dummies Guide to Enterprise Customer Data Platforms’
This guide: Covers working with data that historically has been tough to unify. Describes how marketers can control the data themselves...
Where is Google Attribution?
In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...
Riding the wave of AI: Is your marketing campaign as smart as it can be?
As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the...
How to create landing pages that convert
This guide from SharpSpring is written for any marketer looking to initiate or improve their landing-page strategy. It will guide you...
What is identity resolution?
Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers...
Crawl, walk, run and fly: The 4 stages of scaling website analytics
It can be intimidating to tackle the challenge of big data. While some tech-thinking companies have led the charge toward analytics,...
3 things sales leaders should know about ABM measurement
As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the...
Ask an SMXpert: New approaches in customization can build better analytics reports
Data-driven digital marketing expert and senior director of digital intelligence at Wpromote, Simon Poulton, was one of the SMX East...
What’s a CDP? Does your company need one?
MarTech Today’s “Enterprise Customer Data Platforms: A Marketer’s Guide” examines the current market for enterprise customer data...
Back to basics: Measuring your social media efforts with unique acquisition channels
Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts...
AdStage launches Join to automatically unify campaign, analytics, sales data in one dashboard
Source: AdStage. An example of leads data available in AdStage Join. Does this scenario sound familiar? Marketing rejoices in all the...
WPP merges agencies to form ‘data-driven’ Wunderman Thompson
Wunderman Global CEO Mel Edwards (left) will take on the same role at the new agency, while J. Walter Thompson CEO Tamara Ingram (right),...
Did the data-driven era miss an exit?
According to headlines, martech embodies technical sophistication, touting thousands of companies fueled by sumptuous features like...
PureCars launches an attribution platform just for car dealerships
Buying a car these days often involves extensive online research before visiting a physical dealership. That’s a key reason why...
Unlock multi-touch attribution with CRM campaign tracking
Brands with an offline transaction point often struggle to measure the full customer journey from acquisition source through to revenue....
Use predictive personalization to drive increased conversion rates
Predictive personalization systems use machine learning to automatically choose and deliver the experiences most likely to drive each...
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech...
Step up your multichannel marketing game
Trying to better manage and act upon first-, second-, and third-party data? Still figuring out how to build out a truly multichannel...
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