As a conversion optimization consultant, my purpose is to help in-house marketers understand and apply the principles of conversion...

“It’s like an earthquake that was predicted.” That’s how Gartner vice president Andrew Frank characterized Tuesday’s announcement from...

Google is making a bigger play in the marketing data arena today, with the announcement that it is launching a new enterprise-oriented...

There has always been a high demand from companies, both big and small, to understand the breaking news in relevant industries and how it...

In the case I’m referring to, the data simply didn’t exist — or if they did, they were in so many places that it was almost impossible to...

Keeping the customers or visitors you have is a marketer’s first priority. But what helps keep them? Today, mobile/desktop analytics firm...

changes to Google’s search engine results pages (SERPs). This particular client was using a bid-to-position strategy and maybe enjoying a...

Back in September, I conducted an examination of e-commerce advertising and purchase activity run through Nanigans software, which was...

Fortunately for you, it’s not really complex, but it takes some hard work and the right tools. After that, you can try out different...

concepts of A/B and multivariate testing, but for many organizations, getting involved in testing still represents stepping into a new...

News discovery platform News360 is launching this week a free, cloud-based audience analytics platform for publishers and content...

Many marketers working to generate leads via digital channels get too focused on the specific conversion action, whatever it may be. In...

Last week, Google launched autotrack for analytics.js (aka Universal Analytics) to make it easier for marketers to get more out of Google...

Many of my clients come back to me about four weeks after they’ve completed implementations processes with the same basic question, “Now...

Boston-based Zaius, which has been operating in somewhat stealth mode until now, is adding a free version of its behavioral marketing...

data.gov, a platform for open, machine-readable digital data sets. The site, managed and hosted by the US General Services...

This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and merge their data to create...

For marketers, 2015 was the year we figured out that buzz and sentiment were as likely to lead us astray as to offer insights that move...

When you think of the machine that is your online business, what do you picture? Do you see something organic? Something mechanical? I...

When we ask prospective customers if they know how their website is performing, they often quote a Bounce Rate percentage or some other...