CES is not what it used to be. What was once a showcase for buyers to fill shelves has been completely turned on its head. The event,...

How is mobile impacting how people buy and shop? A panel with Facebook and Target discusses that topic and more at the CES conference in...

What’s the most important social media metric from your efforts? Not likes. Not shares. Not retweets. It’s unfollows. That’s what Mike...

What’s in store with media buying for 2016? That’s the topic of the 2016 Media Outlook: Group M & Nestle session at the CES conference in...

Leslie Moonves on left, being interviewed by Michael Kassan If you were expecting CBS president and CEO Leslie Moonves to be down on...

Kraft, Cadbury and Oreo are just some of the many well-known food brands of Mondelez International. How has the company adapted to the...

TV, movies, music, news events — you name it, plenty of people will be tweeting about it. So how should media and entertainment companies...

What should brands be doing with video to gain engagement and consumer attention? Google has a few thoughts, which it’s sharing in a talk...

The days of video ads being equal to TV ads are long gone. Today, video ads play on TV, in web browsers, within tweets, on Facebook,...

Live from the massive Consumer Electronics Show in Las Vegas it’s … a panel on native advertising? That’s right, because CES isn’t just...

Earlier this month, Las Vegas hosted the giant Consumer Electronics Show. Social media was a big part of the event, with vendors,...

On the panel will be: Scott Dorsey, CEO, Salesforce ExactTarget, Marketing Cloud Andrew England, EVP and CMO, MillerCoors Carolyn...

Both will be interviewed at the same time by Michael Kassan, chairman and CEO of MediaLink. We’ll get going at 11am PT. Then there will...

It’s been a question that’s haunted three Yahoo CEOs when asked in recent years: “What’s Yahoo.” Today, during her CES keynote, Yahoo CEO...

In her keynote address at CES in Las Vegas today, Yahoo CEO Marissa Mayer — with help from various Yahoos — announced new native ads for...

Are you connected and taking care of your customers? If not, you’re missing out on the “new marketing.” So said Marc Benioff, CEO and...

CES is to spot new Android products out in the wilderness. Not to close them down, since Android’s free for anyone to use. Just to help...

I spoke with Schmidt today about the developing war-of-words between Twitter and Google, which broke out after the launch of Google’s...

If you were expecting big news from Microsoft CEO Steve Ballmer’s final CES keynote, forget it. “Windows Store” for applications is...

Consumer Electronics Show in Las Vegas is an annual tradition. For Google, its top executives hardly seem to speak. That’s changing this...