Coca-Cola’s latest online video campaign pokes fun at everyone’s obsession with their phones, offering a solution to cure the world of...

Ace Metrix has awarded Proctor and Gamble a gold medal for being the most effective brand sponsor to date at this year’s Sochi Olympics....

You may recall that we already reported on unaided brand recognition, where we asked Marketing Land readers to identify — without any...

Facebook, Twitter, LinkedIn and the other major social networks might want to consider this a warning: Social networks generated the...

It looks like the Seattle Seahawks weren’t the only big winners last night. According to video analytics firm iSpot.tv, Budweiser’s...

Instead of posting Super Bowl teaser ads like Jaguar and Nestle, many brands are choosing to post their full Super Bowl ads well ahead of...

Media-seller Federated Media Publishing, which began in 2005 with big native advertising ambitions for independent bloggers, has given up...

After putting together its list of the top 20 most shared Super Bowl ads of all time, video marketing firm Unruly determined the top ten...

The survey polled 1,660 Super Bowl watchers to assess their emotional attachments to the 29 different brands expected to run Super Bowl...

It wouldn’t be too hard to make a list of the things that Google, Moz and HubSpot have in common: they provide marketing technology...

Ranking the top ten most recognized consumer electronic brands, UTA’s first-ever Brand Dependence Index revealed Samsung scored the...

Television and video analytics firm Ace Metrix has named Google the big winner in 2013. The video analytics firm assembled a list of the...

ExactTarget’s newly published 2014 State of Marketing Report claims 98 percent of marketers plan to increase their budgets in the new...

David Green, KPMG’s chief of digital marketing, revealed the company’s plans in a recent interview with World Intellectual Property...

The interactive site offers an entertaining online distraction, while reinforcing Allstate’s brand by leveraging its “Mayhem” character...

Businesses today are infusing their brand presence into every corner of the media and marketing landscapes. As digital channels continue...

Whether you’re the CMO of a Fortune 500 company or the webmaster of your burgeoning startup’s website, social media efforts will be...

If you have a roadmap for your mobile marketing initiatives (and you should), it must in almost all cases include a mobile messaging...

But what about after they convert? Are you spending as much time improving your “thank you”? Today’s consumer expects to be delighted at...

Native Ads don’t automatically violate US Federal Trade Commission (FTC) rules against “deceptive advertising” provided they’re...