Programmatic is not just for conversions; it’s also a valuable part of your branding strategy. Historically, brand awareness strategies...

When was the last time you tried to define or explain a commonly used industry phrase or term? For example, how would you define the...

more and more well-known traditional brands shutting their doors. There’s no shortage of thoughts as to why this is happening (retail...

Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer...

For decades, marketing has been a volume-driven game — more emails, more ad placements and bigger billboards. The goal, of course, is to...

Last year, P&G air freshener brand Febreze made its debut appearance as a Super Bowl advertiser. The brand used its spot to promote its...

Local business network Alignable released its most recent small business (SMB) Trust Index Report, which reflects net promoter scores...

With less than two weeks until the biggest night of the year for advertisers — or what some people call Super Bowl Sunday — multiple...

According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs...

In this highly polarized political environment, brands face major challenges in trying not to take sides on hot-button issues. Being...

Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency...

At Google’s inception, one innovation differentiated it as a search engine: It used information gained from off-site sources to inform...

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...

In addition to being the exclusive owner of Prime Day, Amazon also has a stranglehold on Black Friday and Cyber Monday when it comes to...

www.Com Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will...

“Ceridian had always had its roots in payroll,” says Ceridian CMO Kristina Cleary. “It was actually founded in 1932, and has always...

Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to...

Since announcing efforts to restrict violent extremist content in June, YouTube released an update on their brand safety initiatives this...

Everyone has a favorite coffee brand, or maybe a tech brand they are forever tied to — standing in line to buy the latest gadget at every...

The internet is generally the first place people look for information on just about everything. That’s why when you register a domain...