While much of the talk about Microsoft’s plans to buy LinkedIn for $26.2 billion in cash, announced Monday, has focused on beefing up its...

At some point or another, anyone handling paid search at an agency has likely managed a client that had multiple accounts. Before...

No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing...

If you haven’t done it already, now would be a great time to take a fresh look — or even a first look — at how data feeds can...

The two companies said the moves were to protect consumers from “deceptive or harmful financial products” (Google), particularly...

Before I make my case about using Bing Webmaster Tools, I want to preface the conversation with a couple of statements: You should be...

Whether people realize it or not, search is embedded in their daily activities; it’s on their mobile devices, cloud-connected game...

Bing and Google are looking at the future of search, and both are seeing a future that involves search engines as the intelligence...

In 1914, Woodrow Wilson signed a bill recognizing Mother’s Day as a national holiday. A century later, the holiday has become much more...

Talk for more than a few minutes to content publishers, and they’ll often bemoan the fact that few visitors reach their sites through the...

Since Bing entered the search space just over six years ago, the landscape has transformed, technology has advanced, and the changes are...

Each month, users conduct more than 100 billion searches on search engines globally. And every day, a portion of the searches they...

At Bing, we’re building a platform that gives people “knowledge for doing” in a more natural, predictive and personal way. It’s the...

Now, in 2016, we can use dynamic keyword insertion (DKI) in our ad headlines and description lines of an ad, and the text ad creation can...

Often when auditing accounts, we see that geography has been considered a “set it and forget it” type of setting. You can only target...

At this time of year, it’s worthwhile to consider what’s likely to occur in search advertising in 2016, so you can adjust your strategy...

Another year, another whirlwind in paid search. What marked 2015 wasn’t one big change, like 2013’s Enhanced Campaigns, or even 2014’s...

This is the first time Bing Ads has offered retargeting capabilities to advertisers and it extends to Shopping campaigns as well as...

It’s a movie about an astronaut stranded on Mars, so what better way to promote it to sci-fi-loving techies than via online and mobile...

For those with online reputation crises, the internet is a hostile and damaging place. When one is attacked online, it can negatively...