Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down....

A free interactive augmented reality app is helping to promote a new IMAX family documentary about pandas. The IMAX film, appropriately...

Adverty ads (building wall, sign in street) in a Rovio game, Viral Invasion A Stockholm-based startup has launched what it says is the...

Now, after a successful two-year run with VR data visualization app DatavizVR, the duo is looking to expand its capabilities with a...

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the...

If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally...

Walmart, which has been gearing up to take on Amazon’s continued competitive threat, added a new item this week to its arsenal: a virtual...

RedBubble AR app Here’s the key question marketers face when it comes to augmented reality (AR): What kind of reality wants to be...

Twitter has lost its head of augmented reality and virtual reality. Twitter’s director of AR and VR, Alessandro Sabatelli, is leaving the...

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key...

It’s like when you stand against the waves at the beach. You’re prepared for the really big ones, and you can spot them a mile away. They...

When you have a rollercoaster year like 2017, it must be hard being Santa Claus. Who’s good, who’s bad. Who was good and is now bad, or...

Snapchat’s Lens Studio desktop app Snapchat’s Lenses have largely been responsible for popularizing augmented reality. Since the mobile...

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...

People can now enter virtual reality through their traditional Facebook News Feeds. Less than a month after Marketing Land reported that...

Snapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers. A month after Snapchat...

Twin Design / Shutterstock.com Facebook is bringing 3D virtual reality experiences into its 2D News Feed. The social network is testing a...

Oculus is giving developers more options for getting their virtual reality apps in front of the right people. Until now, owners of...

Welcome to the second day of Oculus Connect, the Facebook-owned virtual reality company’s annual developer conference. During yesterday’s...

Virtual reality has yet to gain mainstream traction, but it has maintained its grip among marketers. The way marketers are approaching...