Fahad HMay 14, 20185 min readDriving calls with PPC: 5 mistakes most search marketers makeMost search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down....
Fahad HApr 12, 20181 min readA panda named Genius joins this world to boost a new IMAX movieA free interactive augmented reality app is helping to promote a new IMAX family documentary about pandas. The IMAX film, appropriately...
Fahad HApr 6, 20181 min readAdverty launches ‘first programmatic platform’ for AR/VR in-app adsAdverty ads (building wall, sign in street) in a Rovio game, Viral Invasion A Stockholm-based startup has launched what it says is the...
Fahad HMar 19, 20181 min readDatavizVR rebrands as 3Data, adds new features to its VR data visualization toolNow, after a successful two-year run with VR data visualization app DatavizVR, the duo is looking to expand its capabilities with a...
Fahad HMar 12, 20186 min read5 conversion boosters to optimize your PPC campaignsEarlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the...
Fahad HFeb 20, 20186 min readThree ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse thIf you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally...
Fahad HFeb 8, 20181 min readWalmart buys a VR company on its way to invent ‘contextual commerce’Walmart, which has been gearing up to take on Amazon’s continued competitive threat, added a new item this week to its arsenal: a virtual...
Fahad HFeb 8, 20181 min readMarketers have one main question to answer when it comes to ARRedBubble AR app Here’s the key question marketers face when it comes to augmented reality (AR): What kind of reality wants to be...
Fahad HFeb 6, 20182 min readTwitter loses its AR, VR head Alessandro SabatelliTwitter has lost its head of augmented reality and virtual reality. Twitter’s director of AR and VR, Alessandro Sabatelli, is leaving the...
Fahad HJan 31, 20186 min read3 ways humans can do PPC better than machines aloneArtificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key...
Fahad HDec 29, 20171 min readIt’s not the trend that you need to watch for. It’s the trend inside the trend.It’s like when you stand against the waves at the beach. You’re prepared for the really big ones, and you can spot them a mile away. They...
Fahad HDec 21, 20171 min readYo, Santa! Check out our ‘Naughty and Nice’ list for 2017When you have a rollercoaster year like 2017, it must be hard being Santa Claus. Who’s good, who’s bad. Who was good and is now bad, or...
Fahad HDec 14, 20174 min readSnapchat’s Lens Studio app opens augmented-reality format to everyone, including self-serve advertisSnapchat’s Lens Studio desktop app Snapchat’s Lenses have largely been responsible for popularizing augmented reality. Since the mobile...
Fahad HDec 4, 20176 min readMarketing in a distracted, digital worldIn today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...
Fahad HNov 17, 20172 min readFacebook debuts web-based VR experiences within standard News FeedPeople can now enter virtual reality through their traditional Facebook News Feeds. Less than a month after Marketing Land reported that...
Fahad HNov 13, 20172 min readSnapchat now lets brands link Sponsored Lens, Geofilter ads to their sitesSnapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers. A month after Snapchat...
Fahad HOct 20, 20172 min readFacebook tests web-based VR within News Feed postsTwin Design / Shutterstock.com Facebook is bringing 3D virtual reality experiences into its 2D News Feed. The social network is testing a...
Fahad HOct 12, 20172 min readOculus looks to improve VR app discovery with content-based searchOculus is giving developers more options for getting their virtual reality apps in front of the right people. Until now, owners of...
Fahad HOct 12, 20171 min readLive from Facebook-owned Oculus’s annual VR conference: Day 2Welcome to the second day of Oculus Connect, the Facebook-owned virtual reality company’s annual developer conference. During yesterday’s...
Fahad HOct 12, 20171 min readHow marketers are wrestling with virtual reality’s adoption issueVirtual reality has yet to gain mainstream traction, but it has maintained its grip among marketers. The way marketers are approaching...
