Why Apple Is Suddenly Poised To Take On Facebook
Last week’s news that Apple was opening up its mobile ad network, iAd, to programmatic buying through partnerships with leading ad tech...
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Apple Brings Programmatic To iAd, Partnering With Major Ad Tech Firms
Apple announced Friday that it has partnered with several ad tech companies to bring programmatic buying to iAd, it’s mobile ad network....
Forbes Ranks The Top 50 Most Influential CMOs Of 2014
According to Forbes, Apple CMO Phil Schiller is the most influential marketing lead of 2014. Not only was Schiller named the most...
Apple’s iAd Makes Biggest Expansion Yet, Now Available In 95 Countries
Apple’s iAd Producer Apple announced on Tuesday that its mobile in-app ad platform, iAd, is now available in 70 more countries. The big...
Like Google Wallet, Apple Pay Blocked By Merchant “Conspiracy”
When Google Wallet was formally launched in 2011 it was almost immediately blocked by the major US mobile carriers. Verizon was the first...
What Apple Pay Means For E-Commerce Marketers
What is common to McDonald’s, Whole Foods, Nike, Starwood, Groupon, and Uber? Answer: They are all launch partners of Apple Pay, Apple’s...
Apple Maps Connect Enables Business Owners To Maintain Their Local & Indoor Listings
Good news for business owners – they can now maintain their local business with Apple Maps. Apple has launched a new feature named Apple...
Apple Earnings: $42.1 Billion, Driven By Nearly 40 Million iPhones Sold
Apple announced very strong fiscal Q4 results. The company beat expectations with $42.1 billion in revenue and profit of $8.5 billion. A...
Apple iAd Advertisers Can Now Retarget Across iOS Devices
From a presentation to developers at WWDC14 by Paresh Rajwat and Ravi Chittari Though they haven’t been shouting it from the rooftops,...
Apple Announces New iPad Air 2, Mini 3, Mac Mini And iMac With 5K Display
The event began with a video recapping the recent iPhone 6 and iPhone 6 Plus launches around the world. It showed lots of excited people...
Awaiting Apple: Data Show iPad 2 Most Common, Air Best Selling iPad
Tomorrow is Apple’s “one more thing” event devoted to new iPads and Macs. Earlier today some of the anticipated...
These 3 New Technologies Should Keep Marketers Awake At Night
Last week, I was in was Las Vegas to deliver a keynote at Impact14, the Internet Marketing Association’s annual conference event. I’d...
Apple’s iPhone 6 Launch Biggest Ever: 10 Million Sold
Last week Apple said that it received more than four million pre-orders of the iPhone 6 and 6 Plus, leading some to wonder if the company...
Apple CEO’s Privacy Letter Indirectly Slams Google, Facebook
Apple CEO Tim Cook’s open letter to users about privacy has sparked lots of discussion. The letter is appropriate given the recent iCloud...
New In iOS 8: Sharing Is Much Easier To Pinterest, HootSuite & Other Apps
It’s long been an iPhone and iPod pain point. Sharing from a mobile browser to social media networks other than Facebook and Twitter has...
Larger iPhones: How Might They Impact Advertisers?
As part of Apple unveiling two newly resized iPhone models, the iPhone 6 and iPhone 6 Plus, on September 9, 2014, the company also...
Passbook & Apple Pay: What’s Next And How Marketers Can (And Must) Capitalize
As we learned on September 9, Apple is putting Passbook at the center of its Apple Pay system, which I believe will make Passbook one of...
Tim Cook Tells Charlie Rose “Now Is The Time” For Apple’s iPhone 6
“We could have done a larger iPhone years ago,” said Cook in response to Rose asking if Apple had been challenged by Samsung in regards...
Apple: We Sold 4 Million iPhones In First 24 Hours
Apple put out a press release this morning, which said that it received more than four million pre-orders for the iPhone 6 and 6 Plus in...
5 Ways The Apple Watch Changes Marketing
The long awaited Apple Watch is finally here. Yes, it looks amazing. Yes, it is expensive. And, yes, it’s not really a necessity, but...
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