AOL Strikes Multi-Service Deal With A+E Networks For Ads And Technology
AOL has struck a deal with A+E Networks on both ad technology and advertising fronts. A+E will use AOL’s programmatic platform, ONE by...
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AOL Strikes Multi-Service Deal With A+E Networks For Ads And Technology
AOL has struck a deal with A+E Networks on both ad technology and advertising fronts. A+E will use AOL’s programmatic platform, ONE by...
2015 Video Industry Recap: How It’s Growing, Where Budgets Are Going & Top Adopters By Industry
While AOL’s 2015 US State of the Video Industry survey focuses on budgets, programmatic and branded video content, Demand Metrics reports...
2015 Video Industry Recap: How It’s Growing, Where Budgets Are Going & Top Adopters By Industry
While AOL’s 2015 US State of the Video Industry survey focuses on budgets, programmatic and branded video content, Demand Metrics reports...
Verizon To Combine Its “Supercookie” Data With AOL For Online And Mobile Targeting
The supercookie is back. The nation’s largest mobile carrier, Verizon, came under fire from privacy advocates last year for its...
Verizon To Combine Its “Supercookie” Data With AOL For Online And Mobile Targeting
The supercookie is back. The nation’s largest mobile carrier, Verizon, came under fire from privacy advocates last year for its...
ONE By AOL Adds Creative To Platform Lineup For Dynamic Ad Optimization Across Screens
AOL announced the addition of One By AOL: Creative to the company’s advertising automation platform on Tuesday. The new unit is aimed at...
ONE By AOL Adds Creative To Platform Lineup For Dynamic Ad Optimization Across Screens
AOL announced the addition of One By AOL: Creative to the company’s advertising automation platform on Tuesday. The new unit is aimed at...
AOL Buys Mobile Marketer Millennial Media For Roughly $240 Million
This morning, AOL announced that it was buying mobile ad platform Millennial Media for roughly $240 million. A deal had been rumored for...
AOL Buys Mobile Marketer Millennial Media For Roughly $240 Million
This morning, AOL announced that it was buying mobile ad platform Millennial Media for roughly $240 million. A deal had been rumored for...
A CMO’s View: Top Marketers From The World’s Biggest Brands Share Insights On Mobile, Vi
Since our first interview last October, Marketing Land’s A CMO’s View series has given a number of Chief Marketing Officers the chance to...
A CMO’s View: Top Marketers From The World’s Biggest Brands Share Insights On Mobile, Vi
Since our first interview last October, Marketing Land’s A CMO’s View series has given a number of Chief Marketing Officers the chance to...
Search Beats Display: Microsoft Says Bing Is Sustainable & Standalone Multibillion Dollar Busin
Think search advertising is boring, and that it’s all about programmatic and display these days? Microsoft’s move today to dispose of its...
Search Beats Display: Microsoft Says Bing Is Sustainable & Standalone Multibillion Dollar Busin
Think search advertising is boring, and that it’s all about programmatic and display these days? Microsoft’s move today to dispose of its...
AOL To Take Over Microsoft Display Ad Business; Bing To Power AOL Search
In a deal announced today, AOL will take over display ad sales for Microsoft, which includes mobile and video ads, in nine major...
AOL To Take Over Microsoft Display Ad Business; Bing To Power AOL Search
In a deal announced today, AOL will take over display ad sales for Microsoft, which includes mobile and video ads, in nine major...
Ad Buyers & MarTech Experts Weigh In On the Verizon-AOL Deal
purchase of AOL for over $4 billion, announced Tuesday, appears to be a clear validation of Tim Armstrong’s ad tech acquisition...
Ad Buyers & MarTech Experts Weigh In On the Verizon-AOL Deal
purchase of AOL for over $4 billion, announced Tuesday, appears to be a clear validation of Tim Armstrong’s ad tech acquisition...
Verizon To Buy AOL For More Than $4B, Extend Into Digital Advertising, Video
As you’re already aware, Verizon Communications is buying AOL for roughly $4.4 billion. The deal makes a lot of sense for the US carrier...
Verizon To Buy AOL For More Than $4B, Extend Into Digital Advertising, Video
As you’re already aware, Verizon Communications is buying AOL for roughly $4.4 billion. The deal makes a lot of sense for the US carrier...
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