Fahad HDec 3, 20151 min readAOL Strikes Multi-Service Deal With A+E Networks For Ads And TechnologyAOL has struck a deal with A+E Networks on both ad technology and advertising fronts. A+E will use AOL’s programmatic platform, ONE by...
Fahad HDec 3, 20151 min readAOL Strikes Multi-Service Deal With A+E Networks For Ads And TechnologyAOL has struck a deal with A+E Networks on both ad technology and advertising fronts. A+E will use AOL’s programmatic platform, ONE by...
Fahad HOct 21, 20153 min read2015 Video Industry Recap: How It’s Growing, Where Budgets Are Going & Top Adopters By IndustryWhile AOL’s 2015 US State of the Video Industry survey focuses on budgets, programmatic and branded video content, Demand Metrics reports...
Fahad HOct 21, 20153 min read2015 Video Industry Recap: How It’s Growing, Where Budgets Are Going & Top Adopters By IndustryWhile AOL’s 2015 US State of the Video Industry survey focuses on budgets, programmatic and branded video content, Demand Metrics reports...
Fahad HOct 7, 20152 min readVerizon To Combine Its “Supercookie” Data With AOL For Online And Mobile TargetingThe supercookie is back. The nation’s largest mobile carrier, Verizon, came under fire from privacy advocates last year for its...
Fahad HOct 7, 20152 min readVerizon To Combine Its “Supercookie” Data With AOL For Online And Mobile TargetingThe supercookie is back. The nation’s largest mobile carrier, Verizon, came under fire from privacy advocates last year for its...
Fahad HSep 15, 20152 min readONE By AOL Adds Creative To Platform Lineup For Dynamic Ad Optimization Across ScreensAOL announced the addition of One By AOL: Creative to the company’s advertising automation platform on Tuesday. The new unit is aimed at...
Fahad HSep 15, 20152 min readONE By AOL Adds Creative To Platform Lineup For Dynamic Ad Optimization Across ScreensAOL announced the addition of One By AOL: Creative to the company’s advertising automation platform on Tuesday. The new unit is aimed at...
Fahad HSep 3, 20152 min readAOL Buys Mobile Marketer Millennial Media For Roughly $240 MillionThis morning, AOL announced that it was buying mobile ad platform Millennial Media for roughly $240 million. A deal had been rumored for...
Fahad HSep 3, 20152 min readAOL Buys Mobile Marketer Millennial Media For Roughly $240 MillionThis morning, AOL announced that it was buying mobile ad platform Millennial Media for roughly $240 million. A deal had been rumored for...
Fahad HAug 26, 20153 min readA CMO’s View: Top Marketers From The World’s Biggest Brands Share Insights On Mobile, ViSince our first interview last October, Marketing Land’s A CMO’s View series has given a number of Chief Marketing Officers the chance to...
Fahad HAug 26, 20153 min readA CMO’s View: Top Marketers From The World’s Biggest Brands Share Insights On Mobile, ViSince our first interview last October, Marketing Land’s A CMO’s View series has given a number of Chief Marketing Officers the chance to...
Fahad HJun 29, 20152 min readSearch Beats Display: Microsoft Says Bing Is Sustainable & Standalone Multibillion Dollar BusinThink search advertising is boring, and that it’s all about programmatic and display these days? Microsoft’s move today to dispose of its...
Fahad HJun 29, 20152 min readSearch Beats Display: Microsoft Says Bing Is Sustainable & Standalone Multibillion Dollar BusinThink search advertising is boring, and that it’s all about programmatic and display these days? Microsoft’s move today to dispose of its...
Fahad HJun 29, 20152 min readAOL To Take Over Microsoft Display Ad Business; Bing To Power AOL SearchIn a deal announced today, AOL will take over display ad sales for Microsoft, which includes mobile and video ads, in nine major...
Fahad HJun 29, 20152 min readAOL To Take Over Microsoft Display Ad Business; Bing To Power AOL SearchIn a deal announced today, AOL will take over display ad sales for Microsoft, which includes mobile and video ads, in nine major...
Fahad HMay 13, 20153 min readAd Buyers & MarTech Experts Weigh In On the Verizon-AOL Dealpurchase of AOL for over $4 billion, announced Tuesday, appears to be a clear validation of Tim Armstrong’s ad tech acquisition...
Fahad HMay 13, 20153 min readAd Buyers & MarTech Experts Weigh In On the Verizon-AOL Dealpurchase of AOL for over $4 billion, announced Tuesday, appears to be a clear validation of Tim Armstrong’s ad tech acquisition...
Fahad HMay 12, 20152 min readVerizon To Buy AOL For More Than $4B, Extend Into Digital Advertising, VideoAs you’re already aware, Verizon Communications is buying AOL for roughly $4.4 billion. The deal makes a lot of sense for the US carrier...
Fahad HMay 12, 20152 min readVerizon To Buy AOL For More Than $4B, Extend Into Digital Advertising, VideoAs you’re already aware, Verizon Communications is buying AOL for roughly $4.4 billion. The deal makes a lot of sense for the US carrier...
