Image via Shutterstock 235,000 — that’s the number of results for A/B testing guides in Google. Clearly, A/B testing is an important tool...

It’s summertime, which means marketers are starting to think about and plan for Christmas email campaigns. As most marketers realize,...

It’s summertime, which means marketers are starting to think about and plan for Christmas email campaigns. As most marketers realize,...

Google’s Universal Analytics is now available to the public, and some have speculated that it will change the way businesses use data....

Google’s Universal Analytics is now available to the public, and some have speculated that it will change the way businesses use data....

With marketing becoming increasingly programmatic, it is important to leverage every possible metric that can provide insights into...

With marketing becoming increasingly programmatic, it is important to leverage every possible metric that can provide insights into...

announced today they are undergoing a major rebranding initiative and changing their name to Moz, in addition to launching their newest...

announced today they are undergoing a major rebranding initiative and changing their name to Moz, in addition to launching their newest...

If you’re like most email marketers, the size of your email list is an important metric to measure. The problem is that there’s no...

If you’re like most email marketers, the size of your email list is an important metric to measure. The problem is that there’s no...

Aero Press and the Vitamix. I love them both. The Aero Press is a convenient way to make a great cup of morning coffee. It helps me...

Aero Press and the Vitamix. I love them both. The Aero Press is a convenient way to make a great cup of morning coffee. It helps me...

Google Play Integration Google Analytics will fully integrate with Google Play and allow marketers to get a full view of Google Play’s...

Google Play Integration Google Analytics will fully integrate with Google Play and allow marketers to get a full view of Google Play’s...

As we move into an age where personal computing is dominated by mobile devices, there has been a push across the advertising industry for...

As we move into an age where personal computing is dominated by mobile devices, there has been a push across the advertising industry for...

Image via Shutterstock Often, you want to look at your metrics over a longer time period than usual in order to identify long-term...

Image via Shutterstock Often, you want to look at your metrics over a longer time period than usual in order to identify long-term...

One of the five predictions in my recent 2013 mobile predictions post was that mobile analytics and measurement would get a seat at the...