Are You Smarter Than A Supercomputer? It Depends.
Who knows what is best for your customers? You or a computer algorithm? That is the question that big data has raised for many marketers....
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Tumblr Partners With Simply Measured To Give Brands Enterprise-Level Analytics
Marketers haven’t been without analytics for Tumblr: the platform itself offers users data though its Activity Pages, and Union Metrics...
Tumblr Partners With Simply Measured To Give Brands Enterprise-Level Analytics
Marketers haven’t been without analytics for Tumblr: the platform itself offers users data though its Activity Pages, and Union Metrics...
How To Use Visitor Engagement Insights To Improve Conversions
One of my favorite tragic characters is Wile E. Coyote. How can someone be so brilliant yet fail to capture the roadrunner? We see him...
How To Use Visitor Engagement Insights To Improve Conversions
One of my favorite tragic characters is Wile E. Coyote. How can someone be so brilliant yet fail to capture the roadrunner? We see him...
Google’s Quality Score Change: What Marketers Need To Know
Last week, Google announced changes in the way Quality Score is reported in AdWords. As stated in Google’s official AdWords blog, the...
Google’s Quality Score Change: What Marketers Need To Know
Last week, Google announced changes in the way Quality Score is reported in AdWords. As stated in Google’s official AdWords blog, the...
Google Analytics Opens Invitation To Beta Of The New Real-Time Reporting API
inviting Google Analytics users to a closed beta of their newly released real-time reporting API. Opening a number of opportunities to...
Google Analytics Opens Invitation To Beta Of The New Real-Time Reporting API
inviting Google Analytics users to a closed beta of their newly released real-time reporting API. Opening a number of opportunities to...
Incentivizing The Omni-Channel Marketing Team To Work Together
E-commerce consumer intent and purchase behavior is a difficult story to capture and even more difficult to understand with disparate...
Incentivizing The Omni-Channel Marketing Team To Work Together
E-commerce consumer intent and purchase behavior is a difficult story to capture and even more difficult to understand with disparate...
Facebook Turns On Secure Browsing, Aims To Preserve Referrer Status For Marketers
Facebook announced the switch to default https yesterday, saying that “virtually all” Facebook.com visitors will have a secure...
Facebook Turns On Secure Browsing, Aims To Preserve Referrer Status For Marketers
Facebook announced the switch to default https yesterday, saying that “virtually all” Facebook.com visitors will have a secure...
Ditch Your Top 10 Metrics Now!
What are your Top 10 Landing Pages? Can you name your Top 10 Keywords? How about your Top 10 Campaigns? If you are like most digital...
Ditch Your Top 10 Metrics Now!
What are your Top 10 Landing Pages? Can you name your Top 10 Keywords? How about your Top 10 Campaigns? If you are like most digital...
Study: New Page Speed Metric Shows Retail Websites Are Moving In The Wrong Direction
reported that the median load time for the top US retail websites was 7.25 seconds, more than four seconds over the optimal three-second...
Study: New Page Speed Metric Shows Retail Websites Are Moving In The Wrong Direction
reported that the median load time for the top US retail websites was 7.25 seconds, more than four seconds over the optimal three-second...
Statistical Tricks You Need That Prove You Should Read This Column Every Month
The folks at Search Engine Land spend a lot of time trying to divine the Google search algorithm from Matt Cutts’ words like reading tea...
Statistical Tricks You Need That Prove You Should Read This Column Every Month
The folks at Search Engine Land spend a lot of time trying to divine the Google search algorithm from Matt Cutts’ words like reading tea...
Paid Search Can’t Scale Without Help
Whether you’re a brand or an agency, arguably the best place to be is to not know where to spend your next marketing dollar. It’s the...
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