HootSuite Enterprise has launched a visual social media analytics feature, uberVU Boards, that aims to provide metric reporting tools...

HootSuite Enterprise has launched a visual social media analytics feature, uberVU Boards, that aims to provide metric reporting tools...

Frustrated by your bounce rate? Does it stay stubbornly high at 60% or more? I was frustrated, too — until I realized that Google...

Frustrated by your bounce rate? Does it stay stubbornly high at 60% or more? I was frustrated, too — until I realized that Google...

It’s a mobile world but desktop still holds the advantage in at least one area — engagement with content — according to first quarter...

It’s a mobile world but desktop still holds the advantage in at least one area — engagement with content — according to first quarter...

Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not,...

Hashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not,...

With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time...

With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time...

“Permalink has been around for a while as a means to share assets. We just enabled new asset classes – such as goals – to be shared via...

“Permalink has been around for a while as a means to share assets. We just enabled new asset classes – such as goals – to be shared via...

After recently partnering with Moat to deliver third-party viewability metrics, BrightRoll said it has entered into an agreement with...

After recently partnering with Moat to deliver third-party viewability metrics, BrightRoll said it has entered into an agreement with...

Google Analytics announced yesterday it is combining web and app data into a single reporting view, as well as merging its Visitor web...

Google Analytics announced yesterday it is combining web and app data into a single reporting view, as well as merging its Visitor web...

There are four ways to break into e-commerce: Better service (Zappos) Cheaper prices (flash sales) Proprietary products (Bonobos,...

There are four ways to break into e-commerce: Better service (Zappos) Cheaper prices (flash sales) Proprietary products (Bonobos,...

For several decades, modeling cross-channel marketing impact was synonymous with marketing mix (“top-down”) models. However, with the...

For several decades, modeling cross-channel marketing impact was synonymous with marketing mix (“top-down”) models. However, with the...